Tablevogue Color Launch Inspired by 2011 Consumer Consciousness

PENSACOLA, Fla., Jan. 20, 2011 /PRNewswire/ -- New color trends are eagerly anticipated at the dawn of each year as consumers strive to reinvent themselves and their surroundings. Everyone can benefit from a touch of red -- it is classic, passionate and flirty -- perfectly American and appropriate year-round. Suitable whether your style is modern, transitional, traditional, or provincial -- think of it as your brave new neutral.

Tablevogue, a rising star in the lifestyle and entertaining market, sees consumers taking an alternative approach to color choices in 2011. On the heels of their successful 2010 launch of Tablevogue -- the revolutionary, innovative folding table slipcover design -- the problem-solving brand finds itself moving quickly into uncharted color territory.

Today's current economic climate has motivated people to entertain at home and do less with more. Tablevogue's relevance to this consumer trend is substantial and accounts for the brand's popularity -- it is attractive, priced right, durable, and useful -- a true problem-solver. This attitude helped to reinforce Tablevogue's product development team's decision to launch red as the first in its "limited edition" color series (available mid-January).

Tablevogue's "classic red" fits the bill for restless consumers looking to shop in order to fulfill the simultaneous need for change, and something sustaining and timeless. The elegant, pleated cover for hardworking folding tables -- a year-round must in homes, offices, and community centers across the country -- is an affordable new way to embrace color and demonstrate individuality in 2011.

"Tablevogue's classic red has staying power -- it allows you to change your entire setting with one easy, useful item instead of buying new serving ware, plates and accessories. Think of it as your favorite lipstick, nail polish, or scarf -- the one that is your go-to when you are in a rut. This red has a transformational quality," says Jane Birdwell, CEO and Creator of Tablevogue.

Designed to provide a tailored, snug full-length cover for folding card, 6' and 8' tables, Tablevogue is constructed with machine-washable, soil-resistant polyester. Available in natural, white, and red, priced from $40 - $60, at tablevogue.com and select retailers. In another rare move, the brand is also offering a special $5 flat shipping promotion, which ends 1/31/11.

For additional information please contact Virginia Bell at 850.432.8021, or visit our online media center.

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SOURCE Tablevogue