TACO BELL® AND BAD BIRDIE REDEFINE TRADITIONAL GOLF TOURNAMENTS TO FUEL THE NEXT GENERATION OF GOLFERS

Taco Bell x Bad Birdie Invitational brings fashion to the fairway with limited-edition merch collection and competition for 16 junior golfers to score the chance to play with the pros

TLDR: 

• Taco Bell has teamed up with disruptive golf apparel brand Bad Birdie to shake up the golf world with the first-of-its-kind junior golf tournament to clear the fairway for the next generation.
• Today, the first ever Taco Bell x Bad Birdie Invitational teed off as 16 talented U.S. junior golfers compete for the chance to play alongside professional golfers in an energetic, fast-paced tournament.
• To celebrate the unexpected partnership bringing fresh energy to the course, Taco Bell and Bad Birdie are dropping a limited-edition merch collection available today via the Bad Birdie website, with invitational attendees getting the first chance to rep select pieces.
• The Taco Bell Foundation (TBF) will grant $2,500 in the name of each junior golfer to a TBF mission-aligned nonprofit organization of their choice.
• Taco Bell x Bad Birdie Invitational and merch capsule assets can be found here.

IRVINE, Calif., July 8, 2025 /PRNewswire/ -- Taco Bell is teaming up with disruptive golf apparel powerhouse Bad Birdie to host a youth golf experience like no other: the Taco Bell x Bad Birdie Invitational. Held at the scenic Monarch Beach Golf Links in Dana Point, California, the two-day tournament brings together 16 of the country's most promising junior golfers to compete for a chance to earn sponsor exemptions at the Ford Championship presented by Wild Horse Pass and the Puerto Rico Open.

But this isn't just about birdies and fairways. The invitational marks the debut of the Taco Bell x Bad Birdie limited-edition merch capsule. Launching today, the vibrant and rebellious collection is designed to celebrate individuality, community, and rule-breaking on the course and beyond—offering fans a streetwear-infused spin on premium golf apparel.

Taco Bell x Bad Birdie Invitational: Fueling Golf's Next Generation
The Invitational kicked off on July 7 with a taco-filled Friends and Family Amateur experience, where participating junior athletes were welcomed with a casual team scramble alongside creators, Taco Bell executives, and All-Pro Wide Receiver Davante Adams. Today, the competition turns it up a notch with a full-day, fast-paced tournament structure: an 18-hole stroke play round followed by single-elimination match play to determine the top boy and girl champions. The winners will receive rare sponsor exemptions giving them the chance to tee off in one real pro event each and chase their dreams at the next level.

As part of the invitational's mission to give back and uplift the communities these athletes represent, the Taco Bell Foundation will make a $2,500 grant to one mission-aligned nonprofit selected by each participating junior golfer for a total of $40,000 in grants. The initiative underscores Taco Bell and Taco Bell Foundation's commitment to championing youth ambition both on and off the course.

"We're excited to swing into new territory with Bad Birdie—a brand that's redefined expressive, unconventional fashion on and off the golf course," said Taco Bell's Chief Marketing Officer, Taylor Montgomery. "This partnership brings our shared love for breaking the mold in a way that celebrates individuality, opens the doors for the next generation of cultural rebel golfers, and delivers something totally unexpected for fans."

Serving Bold Looks on the Green: Taco Bell x Bad Birdie Collection
The Taco Bell x Bad Birdie Collection is an explosion of color and creativity, dropping today at 10 AM PT for the general public on BadBirdieGolf.com and exclusively for Taco Bell Rewards Members, the collection will be available for purchase early, at 9 AM PT via a link posted on the Taco Bell app*. The collection features statement-making pullovers, hats, and premium golf accessories—all fusing Taco Bell's iconic Live Más flair with Bad Birdie's modern performance fits.

Tournament attendees were the first to preview and rock select pieces from the drop, embodying the capsule's mission to break molds and rewrite golf dress codes.

"At Bad Birdie, we believe in pushing boundaries while staying true to who we are," said Jason Richardson, CEO of Bad Birdie. "Partnering with Taco Bell felt natural from day one because both of our brands thrive at the intersection of bold creativity and community. This capsule is about celebrating individuality, and the invitational is about empowering the next generation of athletes to express themselves with confidence and purpose."

*A limited number of Taco Bell^® x Bad Birdie collection items will be available for Early Access purchase from 7/8/25 at 9 am PT-7/8/25 at 9:59 am PT to Taco Bell Reward Members. Members will be able to access the items via a link on the Taco Bell App homepage that will allow them Early Access to purchase the product on badbirdiegolf.com while supplies last. Once the limited number of select items are sold, no further purchases will be allowed until the national retail sales launch on 7/8/25 at 10 am PT. Non-transferable and cannot be combined with any other offer. Taco Bell Rewards program is available at participating US locations. Terms and conditions apply.

About Taco Bell Corp.
For more than 62 years, Taco Bell has brought innovative, craveable Mexican-inspired food to the masses, and was recently recognized as one of Fast Company's World's Most Innovative Companies, one of TIME's Most Influential Companies, and Nation's Restaurant News' Brand Icon. For more information about Taco Bell, visit our website at www.TacoBell.com, our Newsroom at www.TacoBell.com/news, or check out www.TacoBell.com/popular-links. You can also stay up to date on all things Taco Bell by following us on LinkedIn, TikTok, X, Instagram, Facebook and by subscribing to our YouTube channel.

About Taco Bell Foundation
Taco Bell Foundation, Inc. is a 501(c)(3) public charity that helps break down barriers to educate and inspire the next generation of America's young leaders. Since 1992, the Taco Bell Foundation has reached more than 9 million young people across the country and has awarded more than $189 million in grants and scholarships, focused on education and career readiness. This impact is made possible through a range of programs, including Community Grants, which support more than 450 nonprofit organizations nationwide and the passion-based Live Más Scholarship. For more information about the Taco Bell Foundation, visit www.tacobellfoundation.org.

About Bad Birdie
Bad Birdie is a golf apparel brand for those who play bold and never lay up. Their performance-driven, style-forward gear breaks the mold of traditional golf wear—injecting color, character, and confidence into every collection for men, women, and youth. Designed for those who believe golf wasn't meant to be proper—it was meant to be played—Bad Birdie exists to move the game forward and make space for bold self-expression to belong on the course as much as the game itself. Available online at www.badbirdiegolf.com or on the Bad Birdie app.

Jacqueline Cisneros – Taco Bell Corp.
[email protected]

Ty Meza – Edelman
[email protected]

SOURCE Taco Bell Corp.