Taco Bell® and PepsiCo Commit to 11 More Years Together, Keeping the Iconic Mountain Dew® Baja Blast® Flowing and Beverage Innovation Moving Forward

• PepsiCo and Taco Bell have renewed their landmark U.S. partnership for 11 years, covering participating Taco Bell, Taco Bell Cantina and Live Más Cafe locations.
• Internationally, PepsiCo will serve as Taco Bell's beverage partner in Canada, the United Kingdom, Ireland and Thailand.  
• The partnership will bring Mountain Dew® Baja Blast® to more consumers around the world, expanding the reach of one of Taco Bell and PepsiCo's most iconic collaborations.
• The next chapter will build on more than two decades of food and beverage innovation, from Mountain Dew® Baja Blast® and DORITOS® Locos Tacos to new crafted, functional and energy beverage experiences.

PURCHASE, N.Y., Oct. 22, 2026 /PRNewswire/ -- PepsiCo (NASDAQ: PEP) today announced it has renewed its partnership with Taco Bell in the U.S. and several international markets. The agreement reflects the strength of the brands' long-standing relationship and creates new opportunities to support growth, accelerate food and beverage innovation and deliver distinctive consumer experiences.

"Some of PepsiCo's best foodservice innovations have come from partnerships that challenge us to think differently, and Taco Bell has always brought that energy," says Anne Fink, President, PepsiCo Global Away from Home. "Together, we have co-created products consumers love, from the iconic Mountain Dew Baja Blast to DORITOS Locos Tacos. What makes this partnership special is how we bring together Taco Bell's connection to culture with PepsiCo's consumer insights, culinary capabilities and beverage expertise to create what's next. We're excited about what we can build together over the next 11 years."

"Strong partnerships have always been critical to how Taco Bell grows and evolves," said Meg Farren, Taco Bell's President, North America. "PepsiCo has been a trusted partner for over two decades, and we look forward to continuing to work hand-in-hand to drive long-term growth for the Taco Bell brand, create greater value across our system and find new ways to meet the evolving needs of our consumers." 

Taco Bell and PepsiCo Renew U.S. Partnership Through 2036

PepsiCo and Taco Bell have renewed their longstanding U.S. partnership for another 11 years. PepsiCo's beverage portfolio, including Pepsi®, Pepsi Zero Sugar®, Mountain Dew®, Starry®, as well as iconic exclusives Mountain Dew Baja Blast® and Mountain Dew Baja Midnight®, along with other consumer favorites, will continue to be featured across participating Taco Bell®, Taco Bell Cantina® and Live Más Cafe® locations nationwide, extending a partnership that has helped drive beverage and food innovation for decades.

For more than two decades, the brands have worked together to create fan-favorite innovations including Mountain Dew Baja Blast and DORITOS® Locos Tacos. Mountain Dew Baja Blast has grown into a billion-dollar brand with a passionate fan following, while continued innovation, from Baja Midnight and limited-time pink Baja Blast to Baja Blast Pie for Friendsgiving and Baja Blast Gelato, has kept the platform fresh and culturally relevant. DORITOS® Locos Tacos, another signature collaboration between Taco Bell and PepsiCo, will celebrate its 15th anniversary in 2027, with new flavors planned for the platform.

Building on that foundation, the partnership will focus on staying ahead of emerging beverage trends across crafted, functional and energy beverages, including energy offerings designed to appeal to Gen Z consumers and unlock new morning and afternoon occasions. PepsiCo and Taco Bell have partnered from consumer insight through development and execution to bring new beverage experiences to life, including Refrescas, a premium beverage platform designed to create elevated pairing opportunities, and an expanding range of crafted and functional beverages to stay ahead of emerging beverage trends.

PepsiCo Renews Partnership with Taco Bell Across Several International Markets

Additionally, PepsiCo will continue serving as Taco Bell's beverage partner in Canada, the United Kingdom, Ireland and Thailand. Similar to the U.S. partnership, the companies will collaborate on beverage experiences, localized innovation and market-specific programs designed around the needs of local consumers and restaurant operators. 

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $94 billion in net revenue in 2025, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and drinks, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. 

Guiding PepsiCo is our vision to be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that places sustainability at the center of our business strategy, seeking to drive growth and build a stronger, more resilient future for PepsiCo and the communities where we operate. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.  

SOURCE PepsiCo, Inc.