TACO BELL® ANNOUNCES INAUGURAL LIVE MÁS OPEN, AN UNCONVENTIONAL ONE-DAY GOLF TOURNAMENT WHERE FANS CAN EARN THEIR SPOT THROUGH A NATIONWIDE TOPGOLF QUALIFIER

Hosted by Global Superstar Kevin Hart, the 36-player tournament unites celebrities, pro athletes, creators and qualifying fans for an unforgettable competition in Laguna Beach with the full action streaming nationwide in November

TLDR:

• Taco Bell is taking its Live Más spirit to the fairway with the inaugural Live Más Open, an unconventional, nine-hole golf tournament shining a light on the sport's more entertaining side as celebrities, pro athletes, creators and Topgolf qualifying fans compete at The Ranch at Laguna Beach on November 2.
• Starting today through September 27, fans nationwide can compete for one of nine spots in the Live Más Open tournament by entering the Live Más Open Qualifier, either by taking on Shot Shuffle at participating Topgolf venues or through a free online method of entry, with players of all skill levels invited to take their shot.*
• The winning team will receive a championship trophy, purple jackets and the opportunity to play a part in a menu item comeback to Taco Bell menus at participating locations nationwide for a limited time in 2027.
• Everyone can see the action of the Live Más Open unfold when it streams in November.
• Assets for the inaugural Live Más Open can be found here.

IRVINE, Calif., Sept. 10, 2026 /PRNewswire/ -- Forget everything you know about tournament golf. Taco Bell is throwing out the traditional playbook with the inaugural Live Más Open, taking over The Ranch at Laguna Beach on November 2 for a tournament designed to go off-script. Celebrities, pro athletes, creators and fans will tee it up together, with wild-card challenges shaking up the on-course action and plenty of unexpected antics along the way. And those spots alongside the stars are up for grabs: starting today through September 27, eligible golfers of all skill levels can head to Topgolf venues nationwide for a chance to be considered for one of just nine coveted places in the tournament field.

Hosted by avid golfer Kevin Hart, the Live Más Open showcases Taco Bell's unparalleled take on tournament golf even further with a live draft that brings together qualifying fans, celebrities, pro athletes and creators across nine foursomes, each competing as a team. The event also features exclusive golf-inspired food and a grand prize worth tuning in for when it streams in November.

"I love golf, I love Taco Bell, what could be better than bringing them together for a day of competition and fun," said Kevin Hart, host of Live Más Open. "The tournament is going to be a good time – bring your swag, bring your swing, bring some personality and let's play."

Swing for a Spot at Topgolf
From September 10 through September 27, eligible fans can enter the Live Más Open Qualifier by taking on the Shot Shuffle game at participating Topgolf venues nationwide or through a free online method of entry. Players who score 200 points or more will be invited to enter a sweepstakes, and fans who do not wish to make a purchase or visit Topgolf can enter for free at https://topgolf.com/livemas. 100 candidates will be randomly selected to receive a one-month Topgolf Platinum Club Membership and an invitation to submit a player bio and video. Taco Bell will evaluate these submissions based on the criteria in the Official Rules to select nine fans to travel to Laguna Beach and join the 36-player field at The Ranch for the inaugural Live Más Open on November 2. Entrants must be 21 or older. See Official Rules for complete details.

"Topgolf has always been about making golf more accessible and social, which is why the Live Más Open is such a natural fit for us," said David McKillips, CEO at Topgolf. "Together with Taco Bell, we want everyone to feel like they can be part of the game, whether they're picking up a club for the first time or have been playing for years, with a chance to earn their way into the field and experience golf in a way they may never have imagined."

To help more fans get in on the action, Taco Bell is releasing more than one million exclusive offer codes through Taco Bell Rewards, giving members $25 off** a Topgolf reservation during the Live Más Open Qualifier window, while supplies last. Fans can visit the Taco Bell app for offer details and to learn more about Taco Bell Rewards.

Tournament Day at The Ranch
On November 2, nine qualifying fans will tee it up at The Ranch at Laguna Beach as part of a 36-player field, with each foursome pairing one fan with a celebrity, pro athlete and creator. Teams will face original challenges where bragging rights (and a few Bell Awards) are in play, before rolling through Taco Bell's on-course drive-thru for Live Más Open-exclusive food inspired by golf's most beloved food and beverages, including some remixes of country club favorites.

When the final putt drops, the winning foursome will be awarded the first-ever Live Más Open trophy, purple jackets, and the ultimate grand prize: the power to bring back a Taco Bell menu item for a limited time.

"Taco Bell has always been a disruptor when it comes to conventions, and we're excited to bring that Live Más spirit to a sport like golf," said Luis Restrepo, Chief Marketing Officer at Taco Bell. "With the Live Más Open, we're playing a different game, bringing pros, celebrities, creators and fans together on the course in a way that hasn't been done before. Our fans have always shaped this brand, so when we create an experience like this, we want them to be a part of it, not watching from the sidelines."

Follow the Round
For the first time, fans nationwide can watch how the inaugural Live Más Open shakes out when it streams in November, featuring all the action, personalities and highlights from The Ranch as the first-ever champions are crowned. Fans can taste the victory for themselves when the winning team's chosen Taco Bell menu item returns nationwide for a limited time in 2027.

Visit https://topgolf.com/livemas to enter for free online and for complete Live Más Open details, eligibility requirements and Official Rules. For more Live Más Open updates, download the Taco Bell app and follow Taco Bell on social.

*NO PURCHASE OR PAYMENT NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Open to legal residents of the 50 U.S. states and D.C., age 21+. Sweepstakes begins 9/10/26 and ends 9/27/26 at 11:59:59 PM CT. To enter at a participating U.S. Topgolf location, play Shot Shuffle at a participating U.S. Topgolf location and, if you score 200 or more points, follow the prompts to complete an entry. To enter for free without making a purchase or visiting Topgolf, complete the online entry form at www.topgolf.com/livemas! Limit one (1) entry per person/email address, regardless of method of entry. 100 entries will be selected at random from among all eligible entries received; verified sweepstakes winners will receive a one-month Topgolf Club Membership (ARV $100) and will be invited to submit a player bio and video. Taco Bell will evaluate these submissions based on the criteria in the Official Rules to select nine candidates to invite to participate in the Live Más Open. Subject to Official Rules: https://topgolf.com/livemasrules. Sweepstakes Sponsor: Topgolf Media, LLC. Void where prohibited.

**PROMOTIONAL. Coupon code is good for $25 off Topgolf game play for members of the Taco Bell Rewards loyalty program in good standing. Valid for visits occurring Monday-Thursday through 9/27/26 or when supply of codes is depleted, whichever occurs first. Redeemable for one (1) and two (2) bay reservations made through Topgolf's App or website, as well as walk-ins. Excludes all event packages and products. For bookings made via Topgolf's App or website, coupon must be applied at the time of booking (not redeemable at the bay). To redeem the coupon during a walk-in visit, the coupon must be applied on the bay screen during sign-in. For new Guests, a Topgolf Account fee (one-time cost of $6) is required to redeem the game play coupon. Only one (1) game play coupon valid per bay. Limit one (1) game play coupon per person, cannot reuse once redeemed. Cannot be combined with any other game play coupons, bundles, or packages. No cash value. Offer valid at participating U.S. Topgolf locations. Not valid at Lounge, Swing Suite or Toptracer Range locations. Excludes arcade games. Void where prohibited. Offer subject to change.

About Taco Bell Corp.
For more than 64 years, Taco Bell has brought innovative, craveable Mexican-inspired food to the masses, and was recently recognized as one of Fast Company's World's Most Innovative Companies, one of TIME's Most Influential Companies, and Nation's Restaurant News' Brand Icon. For more information about Taco Bell, visit our website at www.TacoBell.com, our Newsroom at www.TacoBell.com/news, or check out www.TacoBell.com/popular-links. You can also stay up to date on all things Taco Bell by following us on LinkedIn, TikTok, X, Instagram, Facebook and by subscribing to our YouTube channel.

About Topgolf
Topgolf is the ultimate instigator of play. Thanks to our 100+ venues around the globe, which are powered by industry-leading Toptracer technology, we're leading the charge of modern golf. We offer a variety of tech-driven games, a top-tier food and drink menu, space to host large events, and a vibe focused on more play for all. To learn more, plan an event or make plans to come play around, visit www.topgolf.com.

Ronald Quintero – Taco Bell Corp.
[email protected]

Daniel Smoke – Edelman
[email protected]

SOURCE Taco Bell Corp.