TACO BELL® REMIXES HORCHATA AS LIVE MÁS CAFÉ EXPANDS INTO NEW MARKETS

TLDR:

• Strong Live Más Café performance is fueling Taco Bell's next phase of beverage growth, giving the brand confidence to expand the concept and accelerate innovation as it works toward its goal of $5 billion in beverage sales by 2030.
• On October 15, Live Más Café is remixing the beloved flavor of horchata across three distinct beverage formats: Chiller, Cold Brew and Refresca, with select sips expanding to Taco Bell restaurants nationwide in December.
• Later this year, Live Más Café will enter the greater Indianapolis area, continue growing its Southern California footprint, and introduce a first-of-its-kind flagship Café on the Las Vegas Strip.
• Live Más Café assets can be found HERE.

IRVINE, Calif., Oct. 15, 2026 /PRNewswire/ -- Taco Bell is pouring more into beverages. Fueled by strong Live Más Café performance, the brand is kicking off the concept's next chapter with new sips, new markets and more ways to explore what fans want to drink next.

On October 15, Taco Bell will introduce four new horchata-inspired sips at Live Más Café locations, bringing its take on the beloved flavor to three distinct formats. From the creamy, frozen Purple Horchata Chiller to the coffee-forward Chocolate Horchata Cold Brew Float, and the fruity, refreshing Strawberry and Vanilla-Spiced Horchata Refrescas, the four-drink lineup offers something for every kind of beverage craving.

At the same time, Live Más Café is growing alongside its menu. Later this year, the concept will make its debut in the greater Indianapolis area, expand its Southern California footprint, and introduce a first-of-its-kind flagship in Las Vegas. The expansion marks an important next chapter for Live Más Café, which has quickly evolved from a single test location into a powerful business driver for Taco Bell. Over the past year, Café locations have delivered favorable transaction growth, showing how the concept is creating new reasons for fans to visit Taco Bell.

"Our fans have always loved our beverages, and the response to Live Más Café has shown us they're craving even more," said Liz Matthews, Global Chief Food Innovation Officer at Taco Bell. "Seeing that excitement continue to grow across our Cafés tells us we're onto something special, and we're ready to take it even further with bold new drinks and more ways for fans to experience Live Más Café."

Horchata, However You Want It
Taking inspiration from Mexican horchata, Live Más Café is reimagining the creamy, vanilla-spiced flavor fans know and love across three distinct beverage formats, each designed to satisfy a different kind of craving. Whether fans want something frozen and indulgent, coffee-forward, or fruity and refreshing, there's a sip for that.

• Purple Horchata Chiller: The head-turner of the lineup blends the creamy vanilla ice cream Chiller base with Taco Bell's horchata syrup, topped with whipped cream and a purple horchata syrup drizzle. (Small $4.19* / Medium $4.59*)
• Chocolate Horchata Cold Brew Float: Coffee meets horchata meets dessert. Smooth, bold, full-bodied Cold Brew sits beneath a blended mix of the Café's signature Chiller base with our creamy, sweet, vanilla-spiced horchata syrup and churro crumbles, topped with a drizzle of rich Mexican-inspired dark chocolate syrup with warm cinnamon notes. (Small $4.79* / Medium $5.29*)
• Strawberry Horchata Refresca: First previewed at Live Más LIVE 2026, this fruity remix combines a creamy and sweet, vanilla-spiced drink with hints of cinnamon, a swirl of wild strawberry syrup and mixed with pieces of real freeze-dried strawberries, served over ice. (Medium$4.19* / Large $4.59*)
• Vanilla Spiced Horchata Refresca: A classic take on the signature flavor, featuring a creamy and sweet, vanilla-spiced drink with hints of cinnamon. (Medium $4.19* / Large $4.59*)

But this Live Más Café debut is just the first sip. On December 10, the Strawberry Horchata Refresca, Vanilla Spiced Horchata Refresca, and a new Vanilla Spiced Horchata Freeze will join Taco Bell menus nationwide for a limited time, giving fans across the country even more ways to enjoy horchata flavors, and reinforcing Live Más Café as Taco Bell's hub for beverage innovation.

More Ways to Café
Live Más Café's next phase will take shape differently across markets, from bringing the concept to new fans to reimagining what the Café experience itself can be.

In Las Vegas, Taco Bell is teaming up with longtime franchise partner Diversified Restaurant Group (DRG) to bring a one-of-a-kind destination to the Strip. Opening later this fall, the standalone Café will live inside a shipping container adjacent to the Las Vegas Taco Bell Cantina at 3717 S Las Vegas Blvd Ste 140-A. Beyond the concept's 20+ specialty beverages, fans can get a taste of Vegas-exclusive spiked creations like the BOOZY MOUNTAIN DEW® BAJA BLAST® , Strawberry Passionfruit Refresca Rush and Cold Brew Cinnatini, plus shop exclusive Taco Bell merchandise only available at this location — making the flagship a must-visit destination for Taco Bell fans.

Across the greater Indianapolis area, Live Más Café will enter the new market with three locations. Two will be company-owned, while a third will be operated by KMAC Enterprises, the latest Live Más Café franchise development partner. The first of these Live Más Cafés will celebrate its grand opening on Thursday, October 22 at 252 E State Street in West Lafayette, with additional locations in Greenfield and Muncie planned to follow before the end of 2026.

Closer to home, Taco Bell will continue growing Live Más Café across Southern California through the remainder of the year. A Café will open at Century City Mall, with two additional Cafés planned for Irvine and Tustin later this year. The new Cafés build on the concept's existing Southern California footprint, giving even more fans the opportunity to make specialty beverages part of their Taco Bell routine.

Sip, Test, Repeat
Since launching, Live Más Café has introduced almost two dozen new beverage innovations, including the You Seem Pretty Pink for a Baja Blast, which became the best-selling beverage launch in Live Más Café history. With approximately 1.3 million beverages sold to date and breakfast and afternoon emerging as the most popular dayparts, Live Más Café continues to build momentum, demonstrating the concept's ability to create new Taco Bell occasions.

Each sip, test and learning is helping inform Taco Bell's broader beverage strategy as the brand works toward its goal of reaching $5 billion in beverage sales by 2030. Live Más Café gives Taco Bell a place to experiment with new flavors and formats, learn what fans crave and understand what could have potential beyond Café walls.

And the experimentation isn't just staying in the U.S. As Taco Bell continues growing internationally, the brand is exploring how its beverage learnings could translate to fans around the world.

Live Más Café currently has 39 locations across Southern California, Houston, Dallas, Indiana and Las Vegas. Additional opening details will be shared locally as each new Café gets ready to pour. Fans can find their nearest Live Más Café via the store locator. 

*At participating locations for a limited time only, while supplies last. Contact restaurant for prices, hours and participation, which vary. Taxes extra. Prices higher with delivery. For items sold only at Live Más Cafés please see available locations: https://locations.tacobell.com/store-locators/live-mas-cafe-near-me.html 

About Taco Bell Corp.
For more than 64 years, Taco Bell has brought innovative, craveable Mexican-inspired food to the masses, and was recently recognized as one of Fast Company's World's Most Innovative Companies, one of TIME's Most Influential Companies, and Nation's Restaurant News' Brand Icon. For more information about Taco Bell, visit our website at www.TacoBell.com, our Newsroom at www.TacoBell.com/news, or check out www.TacoBell.com/popular-links. You can also stay up to date on all things Taco Bell by following us on LinkedIn, TikTok, X, Instagram, Facebook and by subscribing to our YouTube channel.

Kathryn Kelly – Taco Bell Corp.
[email protected]

Megan Reilly – Edelman
[email protected]

SOURCE Taco Bell Corp.