TACO BELL® TESTS NEW LUXE VALUE MENU: BIG FLAVOR, BOLD VALUE, INNOVATION THAT HITS

Taco Bell is testing a new Luxe Value Menu that is anything but basic – featuring five bold, elevated items alongside existing fan favorites — all for $3 or less. Think premium flavors, irresistible formats, and no compromise on crave

TLDR: 

• Taco Bell is redefining value with the new Luxe Value Menu test in Indianapolis, offering a craveable lineup of premium innovations and classic fan favorites all priced at $3 or less each.
• The test menu features five craveable items, including the Mini Taco Salad, Chipotle Ranch Chicken Stacker, Beefy Potato Loaded Griller, Chips & Nacho Supreme Dip, and Salted Caramel Churros. These items are available alongside existing favorites, including the Cheesy Roll Up, Spicy Potato Soft Taco, Cheesy Bean & Rice Burrito, Three-Cheese Chicken Flatbread and the Cheesy Double Beef Burrito.
• Designed to bring elevated flavors and formats to everyday value, the Luxe Value Menu test delivers indulgent innovation.
• Luxe Value Menu test assets can be found here. 

IRVINE, Calif., July 17, 2025 /PRNewswire/ -- Taco Bell fans in Indianapolis, IN are getting an exclusive first taste as the brand tests the new Luxe Value Menu — a craveable lineup of premium innovations, all priced at $3 or less each. This bold take on value is available for a limited time at select locations in the Indianapolis area. 

An evolution of the beloved Cravings Value Menu, this flavor forward, fan fueled test lineup features five premium items: Mini Taco Salad, Chipotle Ranch Chicken Stacker, Beefy Potato Loaded Griller, Chips & Nacho Supreme Dip and Salted Caramel Churros. These new additions will be available alongside existing favorites, including the Cheesy Roll Up, Spicy Potato Soft Taco, Cheesy Bean & Rice Burrito, Three-Cheese Chicken Flatbread and the Cheesy Double Beef Burrito. 

The menu will be available at select locations across the Indianapolis area starting July 17th, while supplies last. 

Bold Flavors, No Compromises 

The Luxe Value Menu is where bold meets everyday. Creations like the Mini Taco Salad — first teased at Live Más LIVE — deliver premium flavors and craveable formats made accessible. It's value without compromise: bold, unexpected, and unmistakably Taco Bell. 

From handheld stacks to indulgent dips, the Luxe Value Menu test is built to satisfy every craving — and proves fans can have it all: flavor, variety, innovation, and value. All for three bucks or less. 

Luxe for Every Craving 

The Luxe Value Menu features five craveable items — including a brand-new innovation debut. 

• Mini Taco Salad – A new take on a classic, featuring seasoned beef, Chipotle Sauce, cheddar cheese, lettuce, tomatoes, and refried beans in a crispy, golden tortilla bowl.
• Chipotle Ranch Chicken Stacker – Grilled all-white-meat chicken, double sauces (Avocado Ranch Sauce + creamy Chipotle Sauce), three-cheese blend, lettuce, and tomatoes all folded into Taco Bell's signature Stacker format.
• Beefy Potato Loaded Griller – A grilled roll-up filled with seasoned beef, crispy potato bites, Nacho Cheese Sauce, Chipotle Sauce, and reduced-fat sour cream.
• Chips & Nacho Supreme Dip – Layers of seasoned beef, beans, Nacho Cheese Sauce, reduced-fat sour cream, pico de gallo, and a three-cheese blend — served with tortilla chips for scoopable satisfaction.
• Salted Caramel Churros – Crispy-on-the-outside, creamy-on-the-inside, churros dusted in salted caramel sugar for a street-food-inspired dessert moment. 

Building a Value Legacy 

The Luxe Value Menu test is a natural extension of Taco Bell's evolving value story and commitment to providing accessible options for all lifestyles and cravings. Since its value-forward roots, Taco Bell continues to deliver premium menu items at every price point.  

Alongside the original Cravings Value Menu, currently available nationwide, this new lineup lets Taco Bell innovate to meet fans where they are. Now, the Luxe Value Menu takes that mission even further — bringing bold, everyday indulgence to the $3-and-under crowd. 

About Taco Bell Corp. 
For more than 62 years, Taco Bell has brought innovative, craveable Mexican-inspired food to the masses, and was recently recognized as one of Fast Company's World's Most Innovative Companies, one of TIME's Most Influential Companies, and Nation's Restaurant News' Brand Icon. For more information about Taco Bell, visit our website at www.TacoBell.com, our Newsroom at www.TacoBell.com/news, or check out www.TacoBell.com/popular-links. You can also stay up to date on all things Taco Bell by following us on LinkedIn, TikTok, X, Instagram, Facebook and by subscribing to our YouTube channel. 

Jacqueline Cisneros – Taco Bell Corp.
[email protected]

Katie Snyder - Edelman
[email protected]

SOURCE Taco Bell Corp.