TAG Announces 2025 Certifications For Companies Adopting Best Practices For Fraud, Brand Safety, Malvertising, Transparency

Record 326 TAG Seals Awarded Across TAG's Programs; New Record of 34 Companies Achieve "TAG Platinum" Status With Three or More Seals

WASHINGTON, March 6, 2025 /PRNewswire/ -- TAG (Trustworthy Accountability Group), the global certification program to strengthen safety and transparency in digital advertising, today announced the companies receiving 2025 Certification Seals for adopting industry best practices around fraud, brand safety, malvertising, and transparency. TAG awarded a record 326 Certification Seals in 2025, up from the 321 Seals awarded in the prior year. Additionally, a record 34 companies reached TAG Platinum status by achieving three or more Certification Seals, up from 32 companies in the prior year.

"TAG's Certification Seal programs are the foundation of our industry's success in reducing ad fraud, strengthening brand safety, fighting malware, and improving transparency," said Mike Zaneis, CEO of TAG. "This year we increased both the breadth and depth of TAG's seal programs, with more seals awarded than ever before and a record number of companies achieving TAG Platinum status. Our continued progress in addressing our industry's most difficult challenges highlights the effectiveness of proven self-regulatory programs, and we look forward to raising the bar even higher over the coming year."

This year, 207 TAG Certified Companies earned a total of 326 Certification Seals across TAG's four seal programs: Certified Against Fraud, Certified Against Malvertising, Brand Safety Certified, and Certified for Transparency. TAG's Certified Against Malvertising program saw particularly significant growth with a 31% increase in seals awarded, from 35 to 46 seals.

"TAG Certified companies represent a cross-section of the most important players in the digital advertising industry -- from the world's largest agencies, advertisers, and platforms to adtech startups that are driving the next wave of innovation," said Todd Miller, VP Policy and Compliance at TAG. "The magic of TAG comes from the cross-industry adoption and collaboration of industry best practices across players of all sizes and roles to protect the supply chain from the common threats we face."

Among the companies that achieved TAG Certification Seals for 2025 are:
A+E Networks
A360 Media
ABC
Activision Blizzard Media
Adform
Aditude Inc.
Adloox
AdTheorent
AdView
Amazon Advertising LLC
Amazon Services LLC
Aniview
Annalect
Anura Solutions LLC
Appier
Assembly
Audacy
Audience Store
Audiomob
Auto Trader Limited
Bauer Media
BeachFront, a Seedtag Company
Bell Media
BidSwitch
Blavity
Blis Media
Boltive
Cadent
Captify
carat
Spectrum Reach
Cleartrust
CMI Media Group
Connatix
Core
Corus Entertainment Inc.
Crimtan
Criteo
CVS Health
Dealer.com
Decoded Advertising
Dentsu
Dentsu IE
Dentsu UK
Digital Turbine
DIRECTV
Disney+
DoubleVerify
E-Planning.Net
Encore Digital Media Ltd
Epsilon/Conversant
ESI Media
ESPN.com
Essence Global Limited
Essence Communications Inc.
ExMarketPlace FZ
Facebook
Fandom
Fifty Technology
Finecast
Footballco
Fox Corporation
FreeForm
FreeWheel
GeoEdge
Global
Google
GroundTruth
GroupM
Guardian
GumGum
H-E-B, LP
Havas Media
Haymarket
hellomagazine
Her Campus Media
Horizon Media
Hulu
HUMAN
Illuma
Immediate Media
INCA
Index Exchange
Infolinks
Initiative
InMobi
Insider
Instagram
Integral Ad Science
iONE Digital
IPG Mediabrands
iProspect
ITN Digital
JACK RYAN
John Ayling & Associates
Kinesso
King.com Ltd.
KNOREX
Kroger
Leaf Group
LiveScore
LoopMe
m/SIX
MadHive Inc.
MAGNA GLOBAL
Magnite
Magnite + DV / MDV+
Magnite CTV / MCTV
Mail Metro Media
Mantis
Marvel
Match Media Group
Media.net
MediaCom
MediaCom North
Meta Audience Network
MGID
Miaozhen Systems
Microsoft Advertising (Invest, Monetize)
MightyHive Inc
Mindshare
MiQ
MobileFuse, LLC
Mobsta Inc
Moloco
MRC Media LLC/Valence Media Group
Nano Interactive GmbH
NASMEDIA
National Geographic
NBCUniversal
Neo Media World
News Corp UK & Ireland Limited
Newsweek Publishing LLC
Nexxen
OctaveAudio
Octillion Media
Omnicom Media Group
Omnicom Media Group Ireland
OpenX
Opera Ads DSP
Orangeclickmedia
Outbrain Inc.
Penske Media Corporation
Pinterest
Pixalate
Playwire LLC
POKKT
Precise TV
Premion
primis
ProData Media Group
Protected Media
Publicis Groupe/MMS USA Holdings
PubMatic
Quantcast
Raptive (CMI Marketing)
Reach
Revry
Rezonence
RRD
RTB House
RTBAsia
SAMSUNG Ads
Scoota
Sharethrough
SHE MEDIA LLC
SXM Media
Sky
Skyrise Intelligence
Snap Inc.
Sovrn
Spotify
Taboola
Teads
Tegna
Telegraph Media Group Limited
TelevisaUnivision Inc.
The E.W. Scripps Company
The Irish Times
The Media Trust (TMT)
The Trade Desk
The Walt Disney Company
The Weather Company, an IBM Business
the7Stars
TikTok
TripAdvisor
TripleLift
Twitch
Undertone by Perion
Universal McCann Worldwide
VDX.tv
Venatus
Vevo
Viant
vidazoo by Perion
VRTCAL Markets, Inc
Walmart, Inc.
Warner Media, LLC
Wavemaker Global
Well+Good LLC
WHITE BULLET LIMITED
Wunderkind
X
Xaxis
Yahoo

More information regarding certified companies is available by searching company name or each company's unique TAG-ID via the TAG Registry. Additional information includes the specific seals awarded to each company, valid terms for each seal, and whether the seals were based on self-attestation or independent validation.

Additional information about TAG's programs and the application process for TAG Registration and TAG's seal programs are available at www.tagtoday.net. 

About TAG (Trustworthy Accountability Group)
TAG is the global certification program to strengthen safety and transparency in digital advertising. For nearly a decade, TAG's seal programs have demonstrated their effectiveness in minimizing fraudulent traffic, sharing threat intelligence, protecting brand safety, and enabling transparency. TAG's international member companies include the world's largest and most influential brands, agencies, publishers, and ad tech providers. TAG is the first and only Information Sharing and Analysis Organization (ISAO) for the digital advertising industry. For more information on TAG, please visit tagtoday.net.

Media Contact:
Andrew Weinstein
202-667-4967
[email protected]

SOURCE TAG