TAG Heuer Evolves Iconic Design and Unveils the New Avant-Garde Look of the Link Collection

LAS VEGAS, June 3, 2011 /PRNewswire/ -- For more than two decades, TAG Heuer's Link collection has embodied the luxury Swiss watch brand's commitment to creating timepieces that are beautifully crafted, versatile and extremely comfortable to wear.  Instantly recognizable with its signature double S-shaped, ergonomic bracelet, Link is the ideal marriage of form and function.  Today, TAG Heuer unveils a new design for the Link that takes this emblem of personal style to the next level of sophistication.

Offered in a variety of styles, from a quartz watch to an automatic chronograph, the revitalized Link series boasts a more contemporary aesthetic. TAG Heuer's design team streamlined the Link bracelet without forsaking its iconic design or comfort. The cases are a striking contrast of fine-brushed horns and polished and rounded sides, while many of the fixed bezels combine round and cushion-cut shapes. The result is a striking, timeless aesthetic that allows each piece to easily transition from the boardroom to a leisurely weekend. Available with either a black or silver dial, the Link pieces feature curved, scratch-resistant sapphire crystal with double-sided antireflective treatment for optimal readability.

The Link series will be available exclusively at TAG Heuer's Las Vegas-based flagship until August 2011, and then launch at TAG Heuer boutiques and authorized retailers worldwide.

Link Watch with Quartz Movement

Classically chic with a black or silver dial and vertical streak effect, this 40 mm timepiece is equipped with a hand applied monochrome TAG Heuer logo and "LINK" and "SWISS MADE" lettering on the dial. The fine-brushed stainless steel case has a polished and fluted fixed bezel as well as a curved scratch-resistant sapphire crystal with double-sided antireflective treatment.

Link Calibre 6 Automatic Watch

Created with the world traveler in mind, this dual-time watch features Calibre 6 Automatic movement as well as a second sub-counter with circular effect at 6 o'clock. The 40mm style features a sapphire case back, as well as a polished "cushion-shaped" fixed bezel that features Arabic or Roman numbers.

Link Calibre 5 Automatic Watch

This COSC-certified chronograph features a 42mm dial, screw-in crown, screw-in chronograph pushbuttons and angled day and date window at 6 o'clock.  The dial is equipped with faceted polished rhodium-plated minute and hour hands and displayed with either Arabic or Roman numbers.

Link Chronograph

Simply elegant with this polished and fine-brushed stainless steel 43mm case, the Calibre S quartz chronograph is equipped with 5 bi-directional engines and 230 components as well as a Perpetual "retrograde" calendar. With exclusive and patented TAG Heuer movement, the time and Chronograph display uses central hour, minute and second hands as well as the Chronograph 1/100th of a second feature. With a black or silver dial, this timepiece offers 2 sub-counters at 4:30 and 7:30 with rhodium-plated hands and can be displayed in either watch or chrono mode. This dial features a Flange with 05 to 60 minute indication and includes a set-up instruction for hour and date initialization on the case back. With a polished "cushion-shaped" fixed bezel with black tachymetre scale, this chronograph is offered with a double safety clasp and folding buckle stainless steel bracelet.

Link Calibre 16 Automatic Chronograph

Equipped with an oversized 9 o'clock sub-counter and "CALIBRE 16" and "SWISS MADE" lettering on the dial, this black or silver dial timepiece includes an angled date window at 3 o'clock that enables readability. With a 43mm case, polished steel push buttons and screw in crown, this timepiece is offered with a fine brushed stainless steel bracelet.

Link Calibre 6 Automatic Watch

With a silver dial and steel and gold bracelet, this TAG Heuer Calibre 6 is encrusted with faceted, polished and gold plated minute and hour hands as well as hand-applied curved Faceted and gold-plate indexes and a gold plated TAG Heuer logo. With a polished solid gold "cushion-shaped" fixed bezel with Arabic numbers, this 40 mm, water resistant chronograph, including a sapphire case back, is being offered with a solid steel folding clasp with safety pushbuttons stainless steel and gold plated bracelet.

About TAG Heuer

TAG Heuer celebrates "150 years of Motor Racing" in 2011. Founded in Saint-Imier in 1860 by Edouard Heuer, TAG Heuer has set many major milestones of high-end watchmaking, especially in the field of chronographs and ultimate precision. Today, one of the largest and most desired brands in the luxury watch industry, the Swiss legend draws upon its active engagement in the world of sports to create the most accurate timing instruments and watches in the world. TAG Heuer is the first watchmaker to master luxury chronographs with an unsurpassed precision of 1/10th, 1/100th, 1/1,000th and 1/10,000 of a second. From the Olympic Games in the 1920s to its role as official timekeeper for Formula One in the 90s and the legendary Indy 500 race today, TAG Heuer, in a constant quest for innovation, excellence, performance and prestige, continues to aim ever higher. This is reflected in its partnerships with F1 team Vodafone McLaren Mercedes and its World Champions Lewis Hamilton and Jenson Button, Audi Sport in the Le Mans 24 Hours endurance race, and the Automobile Club de Monaco and its full roster of prestigious racing events. Now actively engaged in the Monaco Grand Prix, the Le Mans 24 and the Indy 500, TAG Heuer is ''Mastering Speed'' on motorsport's 3 most iconic racetracks. More than ever, the brand epitomizes prestige and performance through active partnerships with Hollywood icon Leonardo DiCaprio, Bollywood star Shah Rukh Khan, LPGA star Suzann Pettersen and WTA tennis champion Maria Sharapova. TAG Heuer is a privileged member of the Fondation de la Haute Horlogerie (FHH), the most exclusive club in the Swiss watchmaking industry. The newest additions to the TAG Heuer legacy are: the Calibre 1887, an in-house, Swiss manufactured, integrated column-wheel chronograph movement that pays tribute to the original Heuer oscillating pinion of 1887, one of the brand's first patents and a major benchmark in modern watchmaking; and the Heuer Carrera Mikrograph 1/100th Second Chronograph, the first ever column wheel integrated mechanical chronograph with 1/100th of a second display by a central hand, which pays tribute to the legendary Heuer Mikrograph stopwatch of 1916.

The TAG HEUER CARRERA 1887 CHRONOGRAPH has been named the 2010 Swiss Watch of the Year in the Grand Prix de l'Horlogerie de Genève's prestigious "La Petite Aiguille" ("Small Hand") category.

TAG Heuer's "150 Years of Mastering Speed" celebrations in 2011 commemorate the brand's unrivalled heritage in motor sports, which include such historic contributions as the 1911 patent for 'Time of Trip', the world's first dashboard chronograph. As part of the celebrations, a unique exhibition showcasing TAG Heuer's greatest racing partners and motorsport-inspired timepieces will tour major cities and racing capitals. Four-time F1 World Champion Alain Prost, a friend of the brand since the 1980s, is the "Mastering Speed" Special Ambassador.

SOURCE TAG Heuer