Tahiti Tourisme North America Launches New Advertising and Branding Campaign in U.S.

EL SEGUNDO, Calif., Feb. 9, 2016 /PRNewswire/ -- Tahiti Tourisme North America is introducing the concept of Mana to North American travelers through a new integrated advertising and branding campaign. Tahitians believe Mana to be the life force and spirit that surrounds and connects all living things. The new campaign, "Embraced by Mana" highlights the many sides of The Islands of Tahiti by blending iconic imagery and unique Tahitian culture. The campaign is rolling out in print and digital channels in the North American market and worldwide over the next few months.

The "Embraced by Mana" campaign serves to build awareness and reinforce The Islands of Tahiti as a culturally rich and authentic destination coupled with the private world-class experiences travelers are seeking. The campaign showcases the duality and diversity of the destination.

Watch here: https://youtu.be/hJdbCCYxxAA

"'Embraced by Mana,' sets the stage to unveil the rich stories of our people, our culture and our heritage; to build on the destination's iconic scenery and the well-known brand names such as Tahiti, Moorea and Bora Bora," said Jonathan Reap, Managing Director, for Tahiti Tourisme's office based in  North America.  

"In addition to the privacy and luxury that our destination has to offer, we have a strong, diverse culture and history which is best described through Mana, which is something you experience in our islands. Mana is in all living things, especially in the hearts and souls of the Tahitian people. Once a visitor explores our islands, meets locals and experiences the destination, they will understand Mana," Reap shares.

The creative development of the campaign is the result of a comprehensive strategic project run by Tahiti Tourisme who recognized the need to differentiate The Islands of Tahiti from other competitive destinations around the world. The campaign will continue to roll out globally over the course of the next several months.

About Tahiti Tourisme North America
Tahiti Tourisme North America (TTNA) is the DMO (Destination Marketing Office) for the country of French Polynesia, more commonly known as The Islands of Tahiti. As the DMO for The Islands of Tahiti, TTNA oversees all marketing, advertising, public relations, promotions, events and travel advisor programs conducted throughout the United States, Canada and Mexico. TTNA works regularly with airline, cruise line, hotel, resort, tour operator, travel advisor and consortia partners from prospective business development to product launch and ultimately into marketing initiatives in North America. 

About The Islands of Tahiti
Located in the South Pacific, The Islands of Tahiti are just eight hours by air from Los Angeles. Surrounded by pristine, crystal clear blue waters, the 118 islands and atolls offer natural beauty, authentic island culture, and unique French Polynesian style. The Islands of Tahiti are world-renowned for their white-sand beaches, stunning turquoise lagoons and varied landscapes ranging from coral atolls to volcanic mountain peaks. Each island offers a variety of accommodation experiences from luxurious resorts with overwater villas, to family pensions to sailing via private charter or scheduled cruise. Privacy comes naturally in The Islands of Tahiti and offers visitors the space to relax and reconnect and to be embraced by Mana. Mana is the life force and spirit that connects all things in The Islands of Tahiti. Tahiti is halfway between California and Australia, on the same side of the International Date Line as North America and in the same time zone as Hawaii. For further information, visit www.tahiti-tourisme.com or call (310) 414-8484.

Video - https://youtu.be/hJdbCCYxxAA

SOURCE Tahiti Tourisme North America