TAIT debuts Feltboard, Bringing the Revolutionary Experience Management Technology to Industry

LITITZ, Pa., July 22, 2025 /PRNewswire/ -- TAIT, a global leader in culture-defining live experiences, today celebrates the public debut of Feltboard, a groundbreaking cloud-based platform for creating, managing, and sharing stories in physical spaces, developed in collaboration with Google.

Google and TAIT formed a collaboration in 2020 to address the challenge of managing screens & experiential activations across a vast array of unique physical environments – from lobbies to event spaces, experience centers to stores. The result of that collaboration, Feltboard, launched at Google's New York City landmark, Pier 57, in 2022, expanding to campuses worldwide and significantly growing its capabilities in the years since.

"Sometimes you need to hit play and walk away. Sometimes you need to conduct an orchestra," says Ryan Howard, Experience Platform Lead, Google, "we designed Feltboard to empower storytellers with a fully-integrated workflow of responsive and generative design tools across a large global footprint."

Feltboard has evolved into a hybrid cloud Experience Management System (XMS), designed to streamline content management and exhibit control across a range of modalities. Most uniquely, Feltboard brings enterprise-grade security, reliability, and scalability to the industry, powerful enough for environments as large as cruise ships, theme parks, stadiums, and more.

Now, Feltboard joins the TAIT product family, making it available to other enterprise customers seeking a solution to the same problems that drove Google to develop it.

Adam Davis, TAIT CEO, shares, "By leveraging Feltboard's robust capabilities developed with Google, we have been pushing the boundaries of digital storytelling, intelligent content management, and seamless user interactions across a global portfolio of Google spaces. I'm incredibly energized by the future of this platform and the opportunities to revolutionize content management and delivery as we expand with more strategic partners moving forward."

"We've worked hard to develop a storyteller-centric, enterprise-grade platform, with the reliability and scalability required to support an organization like ours," West Bielstein, Brand Experience Lead, Google, states. "Now, we're excited to build upon this momentum by bringing others into the collaboration, taking Feltboard's capabilities even further."

About TAIT
TAIT partners with artists, brands, IP holders and place makers to bring culture-defining, never-before-seen experiences to life. With a legacy of innovation spanning over 45 years, TAIT has grown from pioneering in rock 'n' roll concert staging to setting the global standard for extraordinary live events and experiences through cutting-edge technology, precision engineering, and creative design. TAIT's 20 global offices have developed iconic productions and experiences in over 30 countries, all seven continents, and even outer space for renowned performers, theme parks, exhibits, and venues across the globe, including partnerships with Taylor Swift, Cirque Du Soleil, Royal Opera House, Nike, NASA, Bloomberg, Google, Beyoncé, and The Olympics.

SOURCE TAIT