Taiwan Tourism Bureau Hosted Trade Show To Boost US Outbound Tourism
SAN FRANCISCO, April 24, 2015 /PRNewswire/ -- Long celebrated for its culinary, art, culture, and outdoor adventures, Taiwan has been selected as one of the "20 places you should see in 2015" in National Geographic Traveler's Annual Guide. With the goal of promoting Taiwan tourism to the US market, the Taiwan Tourism Bureau hosted a trade show at the Presidio Golden Gate Club and attended the Swinging Skirts LPGA Classic Golf opening ceremony in San Francisco on Wednesday, April 22, 2015.
The event highlighted Taiwan as the culinary heart of Asia and promoted the lifestyle of health and sustainability (LOHAS) in Taiwan. Officials introduced golf resources as well as upcoming festivals, such as the Tropic of Cancer Festival in June, the prestigious Taiwan Culinary Exhibition in July, and Taiwan Cycling Festival in November.
More than 120 travel agents and tour operators in the San Francisco area attended the trade show. During the event, Taiwan Tourism Bureau also announced a record growth of foreign tourist arrivals in 2014.
Wei-Chun Hsieh, Director General of the Taiwan Tourism Bureau, said, "Over the past few years, we have greeted more than 9 million tourists, and with a total of 9.91 million in the new milestone in 2014. We aim to get 10 million visitors in 2015."
In addition to official representatives from Taiwan Tourism Bureau, along with more than 15 local representatives from the tourism industry in Taiwan, the Bureau was honored to welcome President and CEO of the Bay Area Council, Mr. Jim Wunderman, and the President of CBS, Mr. Bruno Cohen, who shared their personal experiences in Taiwan.
Following the trade show, the Taiwan Tourism Bureau held a dinner for local travel agents and tour operators, opening with Taiwanese performances of the traditional dragon & lion dance and gongs & drums. Taiwan's tourism ambassador, Oh!Bear, also joined the performance.
About the Taiwan Tourism Bureau:
The Taiwan Tourism Bureau is the official government agency responsible for domestic and international tourism policy development and execution. There are three North American Taiwan Tourism Offices located in New York, Los Angeles, and San Francisco.
For information about Taiwan, please visit: www.go2taiwan.net
Press contact:
Erin Yang
Account Coordinator
Myriad Marketing
6033 W. Century Blvd. #900
Los Angeles CA 90045, USA
Tel: (310) 649-7700 / Fax: (310) 649-7713
[email protected]
SOURCE Taiwan Tourism Bureau
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