Taj Hotels Resorts and Palaces Unveils a Stunning New Website

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Jun 03, 2011, 11:53 ET

MUMBAI, India, June 3, 2011 /PRNewswire-FirstCall/ -- Taj Hotels Resorts & Palaces has launched their new Corporate and Luxury website, http://www.tajhotels.com . The website sports a sophisticated and rich new design befitting the brand and meets the objective of offering a far more experiential approach to its customers.

The Corporate website reflects the new brand architecture showcasing the 3 brands, Taj, Vivanta by Taj and The Gateway Hotel. Further, the Luxury website positions the 25 properties into 5 distinct clusters, namely Grand Palaces & Iconic Hotels, City Hotels, Taj Safaris, Luxury Residences and Taj Exotica Resort & Spa.

The website has been designed by Razorfish, one of the world's largest interactive agencies which has won several creative awards consistently year on year including Webbys, OMMAs, Mobi Awards and more. Razorfish helps companies build great brands on the digital space by creating engaging and compelling experiences with consumers.

Ajoy Misra, Senior Vice President, Sales and Marketing says "The design is a result of extensive consumer research, is deep rooted in digital technology and creativity to create customer experiences that are dynamic, elegant and interesting."

Prakash Shukla, Senior Vice President Technology & Chief Information Officer says" In our constant endeavor to provide alternate channels and increased access to our customers, we have designed a website which is easy to navigate, visually stimulating and has an efficient mechanism to facilitate bookings. The effort to bring more innovation in the mobile and web space will continue."

The user journey is both simple and informative and has been developed with the intent of building trust with first time visitors through exposure to the roots and heritage of the Tajo. Visitor engagement is improvised through new and richer functionality, tools and content. The revamped e-commerce segment of the website has deployed a customized engine to facilitate ease of navigation and bookings. Evocative imagery supported by engaging content that provides in-depth information on our unique experiences, services and various offers makes this website truly world class and establishes the Taj brand as luxurious, unique and precious.

About Taj Hotels Resorts and Palaces

Established in 1903, Taj Hotels Resorts and Palaces is one of Asia's largest and finest group of hotels, comprising 92 hotels in 53 locations across India with an additional 16 international hotels in the Maldives, Malaysia, Australia, UK, USA, Bhutan, Sri Lanka, Africa and the Middle East. From world-renowned landmarks to modern business hotels, idyllic beach resorts to authentic Grand Palaces, each Taj hotel offers an unrivalled fusion of warm Indian hospitality, world-class service and modern luxury. The Taj, a symbol of Indian hospitality, has recently completed the centenary of its landmark hotel, The Taj Mahal Palace, Mumbai. Taj Hotels Resorts and Palaces is part of the Tata Group, India's premier business house.