ATLANTA, April 30, 2015 /PRNewswire/ -- The Krystal Company®, famous for its iconic square burgers, is asking its diners to put their selfie taking skills to good use. This spring guests are encouraged to take a 'selfie' of themselves enjoying a Krystal Coca-Cola® beverage and they can enter to win a VIP trip to the BET Experience!
"The BET Experience is such an amazing intersection of music and entertainment featuring some of the best acts in the country," said Alice Crowder, Vice President, Marketing, The Krystal Company®. "Krystal is thrilled to partner with BET and Coke® for this impressive weekend-long event."
To enter the contest, Krystal diners are asked to snap a 'selfie' holding a Krystal Coca-Cola® drink at a participating Krystal restaurant. Then, they are encouraged to share the image on Instagram, Facebook and/or Twitter using #KrystalBETsweeps to be entered to win a trip to the BET Experience in Los Angeles.
The BET Experience is a three-day, jam-packed entertainment festival featuring some of music's best performers. Taking place over the weekend of June 25-28 in L.A., it will feature concerts, a comedy show, a celebrity basketball game, BET Grammy® museum and much more.
The selfie contest runs from April 27 to May 27. For more information and official rules visit www.krystal.com
About The Krystal Company®
Founded in Chattanooga, Tennessee, in 1932, The Krystal Company® is the oldest quick service restaurant chain in the South. More than 80 years later, its hamburgers are still served fresh, hot off the grill on the iconic square bun at more than 350 restaurants in 11 states. Krystal's Atlanta-based Restaurant Support Center serves a team of 6,000 employees. For more information, visit http://www.Krystal.com or http://www.facebook.com/Krystal or follow the brand on Twitter and Instagram @Krystal.
SOURCE The Krystal Company