Take Your 'Likes' to the Next Level

HACKETTSTOWN, N.J., April 25, 2011 /PRNewswire/ -- Love conquers all … including Facebook.  Today Mars Chocolate North America announced SNICKERS® Brand has introduced a new Facebook "Love Button" application that allows fans to exhibit their true emotions by upgrading their "Likes" to "Loves."

(Photo: http://photos.prnewswire.com/prnh/20110425/CG88342)

The "Love Button" was developed to celebrate the launch of new SNICKERS® Peanut Butter Squared, which combines the classic SNICKERS® flavor of peanuts, caramel, nougat and milk chocolate with the great taste of peanut butter. The application is one tool in a campaign aimed to reach fans of peanut butter and chocolate, because: "if you like peanut butter and chocolate, you'll love peanut butter and SNICKERS®."

Fans can now share the love by elevating pages they currently "Like" on Facebook to "Love," which will be shared with their friends via their wall.  Fans of the SNICKERS® fan page will also receive a roundup of the "Most Loved" content on Facebook. The "Most Loved" list will be fan-generated by the most popular pages, content or comments that people upgrade from "Like" to "Love."

"SNICKERS® Peanut Butter Squared will inspire more than 'like,'" said Debra A. Sandler, Chief Consumer Officer, Mars Chocolate North America.  "Fans everywhere have made it clear that sometimes they want to do more than just 'Like' something, so we created a way for people to express their newfound passion for SNICKERS® Peanut Butter Squared and everything else they love on Facebook."

LOVE RULES … SO DOES PEANUT BUTTER

SNICKERS® Peanut Butter Squared retains all the ingredients people love about SNICKERS® including peanuts, caramel, nougat and milk chocolate and pairs them with delicious peanut butter.  

Each 1.78-ounce singles pack includes two delicious square-shaped bars and sells for a suggested retail price of $.89. Peanut butter and SNICKERS® lovers can find Peanut Butter Squared nationwide at their favorite food, mass, convenience and drug stores.

To upgrade your Facebook "Likes" to "Loves" or for more information about the "Love Button" or SNICKERS® Peanut Butter Squared, "Love" us at www.facebook.com/SNICKERS.

About Mars Chocolate North America:

Mars Chocolate North America is the North American chocolate operations of Mars, Incorporated.  In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington, kitchen and established Mars' first roots as a confectionery company.  In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar.  In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the philosophy of a "mutuality of benefits" for all stakeholders – this vision serves as the foundation of the Mars, Incorporated we are today.  Based in McLean, Virginia, Mars has net sales of more than $30 billion and six business segments including Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience.  More than 65,000 Associates worldwide are putting our Mars Principles in action every day to make a difference for people and the planet through our performance.

Mars brands include: Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare – PEDIGREE®, WHISKAS®, SHEBA®, CESAR® and ROYAL CANIN®; Wrigley – ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA CO.™, KLIX® and FLAVIA®; Symbioscience –SERAMIS®, CIRKU™ and COCOAVIA™.

For more information, please visit www.mars.com.

SOURCE Mars Chocolate North America