Taking Proximity Marketing to the Next Level in the Convenience Retail Industry

LOS ANGELES, May 7, 2014 /PRNewswire/ -- SkuRun, a start-up technology company, today launched its new comprehensive web site (http://skurun.com/) and unveiled the company's new flagship product EnaBLE™, an end-to-end mobile marketing platform that will help convenience retailers engage customers where and when it matters most – at the gas pump and in the store.

Over 167 million transactions are made each day at convenience stores in the United States, and only 27 percent of customers enter the store to make a purchase after filling up at the gas pump.  Those facts, combined with the penetration of smartphones among convenience store customers, present a significant business opportunity.

"With the expansion of beacon technology, we now have an exciting opportunity to engage convenience store customers with compelling brand and promotional messages to motivate incremental purchases while they are already visiting the store location," said Ralph Acosta, co-founder and CEO of SkuRun.

"Our EnaBLE™ platform was designed to leverage beacon technology by enabling the delivery of marketing messages to consumers in real-time via their mobile devices, and also provide marketers the opportunity to customize and change messaging or offers at the touch of a button.  We also felt that it was important to design EnaBLE™ as true cloud-based middleware, with the flexibility to work with any beacon manufacturer and any mobile device operating system," explained Acosta.

SkuRun is actively working with its partners to coordinate pilot tests with convenience retailers and select manufacturers.

About SkuRun

SkuRun motivates buying decisions in real-time by leveraging the power and potential of beacon and mobile technology to deliver precise marketing messages in convenience store environments.  SkuRun takes proximity marketing to the next level and enhances the engagement between manufacturing, retailers and consumers.

Media Contact: Ira Gleser, Amplify Marketing Communications, 6786469116, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE SkuRun