Talent Partners Joins Forces with Mediaocean Optica

NEW YORK and SCOTTSDALE, Ariz., May 6, 2013 /PRNewswire/ -- Talent Partners, the leader in talent and production support services for 23 of the 25 largest U.S. advertising agencies and advertisers, has partnered with Mediaocean, the largest independent advertising technology company processing more than $130 billion across holding companies and agencies globally, to provide the new fully integrated ad management system, Mediaocean Optica, to its North American client base.  The announcement was made here today in Scottsdale, the site of the 2013 ANA Advertising Financial Management Conference. 

Announced yesterday at the ANA annual conference, Mediaocean Optica is a new technology platform designed to help bridge the divide between TV media teams - which are responsible for deciding which ads run on which stations - and the creative and trafficking teams, which create ads and work with networks to ensure ads meet technical specifications of agencies and broadcasters.  The solution brings innovation and automation to a segment of advertising currently marked by manual work and disconnected data management systems to integrate it with wider agency operations.

With the addition of Talent Partners, Optica will provide full electronic automation of the entire buying process, from media buying to distribution, traffic and talent management. Talent Partners is providing Optica with services that include scheduling, letters of instruction and talent reporting.  All these services are now seamlessly integrated - a fully electronic, automated flow that can be simply set in motion at the time of the media buy.  

"Talent Partners and Mediaocean have a long history, over 30 years of working together. Together we are taking our clients to the next level in providing cost and time benefits," adds Paul Muratore, President and CEO, Talent Partners.  "We're delighted to be a partner in this service revolution!"

For more information, go to www.talentpartners.com or call Renee Bellber at 646 981-6861 [email protected]

About Talent Partners

In its nearly 50-year history, Talent Partners has grown from a specialty payroll company focused on commercial talent to a powerhouse provider of more than 125 essential services, including talent negotiations and business affairs, traffic and clearance, distribution, rights and royalty management, versioning and adaptations, signatory services, and more.  The firm's 700-strong client roster includes 23 of the Top 25 largest U.S. advertising agencies and 23 of the Top 25 largest U.S. advertisers.  The company's 250-person staff provides round-the-clock services from offices in New York, Chicago, Los Angeles and London.

About Mediaocean

Mediaocean empowers businesses and professionals across the global marketing ecosystem with intelligent automation, flexibility, and open platforms - letting its partners define their business and future, no matter where the landscape turns. With over 80,000 users conducting 7 million transactions daily and managing $130 billion annually through our systems - across all media channels, in areas from workflow to real time bidding - Mediaocean drives the marketing universe ahead. Learn more at www.Mediaocean.com.

Media Contact:
Sal Cataldi and Jacky Agudelo at Cataldi PR 212.244.9797
[email protected]   [email protected]

SOURCE Talent Partners