Taliah Waajid, Trailblazer Of Natural Hair Care Products For Textured Hair, Launches Her Purest And Most Natural Hair Care Line To Date

PURE & NATURAL SHEA-COCO™, which is over 97% natural, launched online December 9, 2015 and will be available in stores February 2016

Dec 10, 2015, 07:15 ET from Taliah Waajid

NEW YORK, Dec. 10, 2015 /PRNewswire/ -- Taliah Waajid, one of the leading innovators and manufacturers of natural hair care products, has developed a new natural, luxurious collection. Pure & Natural Shea-Coco, a line designed to nourish and define textured hair with the most natural of ingredients, launched online at www.NaturalHair.org on December 9, 2015 and will be available at Target, Walmart, Sally Beauty Supply, and local beauty supply stores beginning February 2016.

Perfect for men, women and children, Pure & Natural Shea-Coco™ offers the highest amount of naturally derived ingredients in its products. Twenty years ago, Taliah Waajid, who was no stranger to the care of natural hair, debuted her first line, Black Earth Products.  Her need to be innovative came at a time when there were limited products available for consumers with naturally textured hair. Since then, Taliah has evolved her extensive collection by developing natural products for natural hair consumers, especially those who are health conscious and committed to living healthy lifestyles.

Pure & Natural Shea-Coco™ will premiere five products derived from the most natural ingredients including coconut, shea butter, and monoi oil for intense conditioning and maximum moisturization. All of the products range from having 97.7% - 100% natural ingredients http://www.naturalhair.org/shea-coco-naturally-perfect.

"Many so-called 'natural' hair care products out there have high percentages of artificial ingredients. They claim to be beneficial for natural hair but contain harmful ingredients like alcohol, mineral oil, petroleum--and even formaldehyde! Pure & Natural Shea-Coco™ is vegan, 100% paraben free, contain natural ingredients, and are made with non-GMO ingredients," says Taliah Waajid, CEO and founder of Taliah Waajid Natural Hair Care Products. "Pure & Natural Shea-Coco™ will make hair look, feel, and smell as wonderful as the natural ingredients contained in the products."

The complete Pure & Natural Shea-Coco retail line includes:

Pure & Natural Shea-Coco 2-in-1 Conditioning Co Wash (98% Natural)
Pure & Natural Shea-Coco Monoi Oil Natural Serum (100% Natural)
Pure & Natural Shea-Coco Condition Daily Leave-In Conditioner (98% Natural)
Pure & Natural Shea-Coco Curly Hair Curl Soufflé (97% Natural)
Pure & Natural Shea-Coco Natural Hair Style Cream (98% Natural)

Customers can currently purchase Pure & Natural Shea-Coco™ products online at www.naturalhair.org and beginning February 2016, Shea-Coco products will be available at Target, Walmart, Sally Beauty Supply, and local beauty supply stores.

About Taliah Waajid
In 1996, helped define the natural hair care industry with the launch of her first collection, Black Earth Products. Taliah has been in the hair care business for over 25 years, specializing in natural, healthy hair.  Taliah Waajid is also the founder and presenter of the World Natural Hair, Health & Beauty Show (naturalhairshow.org) which is the world's largest natural hair, beauty and health show of its kind. This year, the World Natural Hair, Health & Beauty Show will take place in Atlanta on April 23-24, 2015 and in New York City on July 23-24, 2015.  Taliah is a licensed master cosmetologist, natural hair care specialist, educator, and product manufacturer of healthy hair care products. To date, Taliah has 4 product lines: Taliah Waajid Black Earth Products™, Curls, Waves & Natural, Kinky, Wavy & Natural™, and, the newest line, Pure & Natural Shea-Coco™. Taliah Waajid products are sold around the world including North America, South America, Africa, Europe, and the Caribbean Islands.

Media Contact:
Lisa Sorensen

Photo - http://photos.prnewswire.com/prnh/20151209/294836

SOURCE Taliah Waajid