Talk Show Host Bethenny Frankel Inspires Women to be their Best with Skinnygirl™ 30 Day Healthy Habits Challenge

NEW YORK, March 3, 2014 /PRNewswire/ -- The Skinnygirl™ brand is helping women overcome unhealthy habits, one day at a time. Bethenny Frankel, the Original Skinnygirl, is inspiring women to uncover their best self with her first Skinnygirl Healthy Habits 30 Day Challenge. Starting today, anyone can sign up to receive 30 days of exclusive tips, recipes and prizes through April 1^st, showing how small changes can lead to a lifetime of healthier habits. The Vitamin Shoppe is also promoting the 30 Day Healthy Habits Challenge to its like-minded health enthusiasts who are dedicated to reaching their health potential in 2014.

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For 30 days, Bethenny and the Vitamin Shoppe will support participants as they make small daily changes to uncover and unleash their most powerful, balanced and healthy selves. Whether it's making better decisions for the mind, body or soul, the Skinnygirl 30 Day Healthy Habits Challenge inspires women to improve themselves by rethinking their habits.

"Being a 'Skinnygirl' is about unleashing your best self. It is about creating a lifestyle and a mindset free from the constraints of dieting and the self loathing that it entails," said Skinnygirl founder, Bethenny Frankel. "I believe in doing what you can, when you can, and in making small changes and smart investments that fit into your life." 

Fans can sign up for the 30 Day Challenge at www.Facebook.com/SkinnygirlDaily. Participants will be invited to document and share their 30 day journey on Facebook, Instagram and Twitter with the dedicated hashtag, #SkinnygirlHH. Daily prizes will be awarded along the way for added motivation.

About Skinnygirl
Founded on the practical, healthy lifestyle expertise of Bethenny Frankel, Skinnygirl provides solutions to women's most common health concerns making the path to healthier living as fun and straightforward as possible. Products are created with distinctly high standards for the best ingredient quality, nutritional content and taste. Skinnygirl empowers women to lead balanced lives by making healthy choices easy. To learn more about Skinnygirl Daily, please visit skinnygirldaily.com; Facebook: SkinnygirlDaily; Twitter: @SkinnygirlDaily.

About Bethenny Frankel
Bethenny Frankel is the four-time bestselling author of Skinnydipping, A Place of Yes, Naturally Thin, and The Skinnygirl Dish. She is the creator of the Skinnygirl brand--which extends to cocktails, fitness, and health--and in 2013 she took the stage as the host of her syndicated daytime talkshow, "bethenny". She has been named one of the Top 100 Most Powerful Celebrities by Forbes magazine, featured in both Health magazine and Glamour.  She is a graduate of the Natural Gourmet Institute for Health and Culinary Arts. Bethenny lives in New York with her daughter, Bryn, and dog, Cookie. Visit www.bethenny.com.

SOURCE Skinnygirl