Talking Lila the Fairy Flutters Onto the App Store

The Latest Talking Friend App Represents Strategy of Targeting Specific Demographic Segments with Expanding Portfolio of Original Characters

News provided by

Outfit7

Apr 05, 2011, 08:00 ET

PALO ALTO, Calif., April 5, 2011 /PRNewswire/ -- Outfit7, the mobile entertainment developer behind the widely popular Talking Friends collection of apps, has released the iOS version of their latest character, Talking Lila the Fairy. Talking Lila represents a strategy of targeting specific demographic segments with the company's expanding portfolio of original characters. Developed with mothers and daughters in mind, Talking Lila is positioned to capture the imagination and hearts of the millions of people worldwide who have found themselves enthralled with the loveable and magical concept of friendly fairies. Outfit7's Talking Friends series, which includes the iconic Talking Tom, continues to be some of the most downloaded apps on the iOS and the Android platforms.

"With each character we attempt to build lasting emotional connections with people. Talking Lila was made with the idea of strengthening the bond between mothers and daughters. Lila's whimsical nature and enchanting voice make her a perfect companion for playtime or naptime," commented Andrej Nabergoj, Outfit7's CEO. "Lila also provides a great way for people of all ages to communicate with the people they love."

As a pocket-sized companion, Talking Lila is a fairy the size of a flower that lives in a meadow. Users can make her sing songs, change the meadow from daytime to nighttime, and cast magic spells using her fairy dust to make flowers, animals, stars and other items appear. Like other characters in the Talking Friends collection, Talking Lila is completely interactive. Users can talk to her and make her repeat speech in her voice, poke or tickle her, make her spin around, and record videos to share with friends on YouTube, Facebook, email or MMS.

See screenshots of Talking Lila here.

The iOS version of Talking Lila the Fairy is available at the iTunes App Store.

Outfit7's Talking Friends collection, featuring characters that respond to touches, pokes and swipes with different actions and repeat what users say in their own unique voice, has surpassed 85 million total downloads in just over seven months, averaging 15 million downloads per month.

Promotional codes for review purposes are available upon request for other paid apps from Outfit7 for iPhone and iPad.

For more information on the collection of Talking Friends, please visit:
www.outfit7.com

About Outfit7

With more than 85 million downloads since its launch in July 2010, Outfit7 is the world's leading creator of mobile entertainment. Its Talking Friends collection has been a major phenomenon with characters featured on ABC's Modern Family as well as NBC's Today Show. There are ten characters in the Talking Friends collection including Talking Tom Cat, Talking Santa and Talking Gina the Giraffe. Outfit7 is based in Palo Alto, California and is committed to creating fun and inspiring characters and bringing them to life on mobile touch screens such as iPhone, iPad, and Android devices.

SOURCE Outfit7