Talkwalker and Hootsuite Reveal the Ten Most Loved Brands in the U.S.

CPG and fashion brands dominate the most loved brands in the U.S. for their focus on passion, trust, and customer satisfaction.

NEW YORK, June 9, 2022 /PRNewswire/ -- Talkwalker, the leading consumer intelligence company, and Hootsuite, the global leader in social media management, announced the release of Talkwalker's third annual Brand Love Report. Talkwalker's proprietary Brand Love Index, powered by its advanced AI capabilities, analyzed over 1,500 global brands to discover the top 10 most-loved brands in the U.S., based on three equally weighted scores for Passion, Trust, and Customer Satisfaction (CSAT). The analysis also factored in a brand's focus on environmental, social, and sustainability issues.

CPG and fashion brands dominated, earning 7 out of the top 10 spots for the most loved brands in the U.S.

1. Jimmy Choo
2. Downy
3. Dolce & Gabbana
4. Estée Lauder
5. Oral-B
6. Mercedes-Benz
7. KitKat
8. Nespresso
9. adidas
10. HelloFresh

"Brands that take a customer-centric approach and show they are truly listening to consumers are able to inspire passion, earn trust, and deliver customer satisfaction, which are the core pillars of Talkwalker's Brand Love Index," said David Low, VP Marketing Americas at Talkwalker. "We're excited to showcase how our technology can help companies understand and take action to create greater love for their brands and drive performance."

Talkwalker and Hootsuite collaborated on the Brand Love 2022 Report. The full report includes:

• Profiles of the Top 10 Most Loved Brands in the U.S., according to the 2022 Brand Love Index
• A new Brand Love Index that provides businesses with a measurable KPI to benchmark how much consumers love their brand
• Actionable insights that brands can use to boost their Brand Love ratings
• A sampling of other global breakouts of the top 10 most loved brands in Austria, France, Germany, India, Italy, Switzerland, the U.K, Latin America, Middle East & Africa, and Southeast Asia

"As a marketer, if the past year and a half taught us anything, it's that the traditional ways of advertising have changed drastically. Brands who put authenticity and courageous creativity at the core of their plans are the ones who generate the most brand love," said Maggie Lower, CMO, Hootsuite. "This year's Brand Love Report in partnership with Talkwalker provides insights on how consumers perceive brands as well as actionable tips on how companies can innovate and better connect with their audience to build brand loyalty and affinity."

To discover more, download the Brand Love 2022 report here.

The report uses a refined methodology incorporating numerous data points to create the Talkwalker Brand Love Index. With over 10 years of client research, and in-depth analysis of use cases, the index identified three critical scores for monitoring brand love - Passion, Trust, and CSAT. These scores were calculated by analyzing over 2.6 billion conversations from social media, blogs, and reviews, to identify the brands consumers really care about.

Hootsuite is the global leader in social media management. With approximately 200,000 paid accounts and millions of users, Hootsuite powers social media for brands and organizations around the world, from the smallest businesses to the largest enterprises. Hootsuite's unparalleled expertise in social media management, social insights, employee advocacy, and social customer care empowers organizations to strategically grow their brands, businesses, and customer relationships with social media.

Hootsuite Academy, the industry-leading online learning platform, empowers education and growth through a wide range of certifications and has delivered over one million courses to over half a million people worldwide.

To learn more, visit www.hootsuite.com.

Talkwalker is the #1 consumer intelligence company and is dedicated to helping brands close the gap between brand and consumer. Recognized by Forrester as a Leader in Consumer Intelligence and Social Listening. Talkwalker brings together market-leading social analytics and AI technology, with unstructured data expertise, and a global team of insights analysts and data storytellers.

Talkwalker enables brands to put consumers at the heart of their decision-making, empowering them to embrace smarter innovation, create more successful campaigns, and provide enhanced customer experiences. With teams around the world, Talkwalker helps over 2,500 global brands to be consumer close, and accelerate their brand growth.

To discover more about Talkwalker, please visit www.talkwalker.com.

Media Contact
Tom Francoeur, Senior Media Strategist
Crackle PR for Talkwalker
[email protected]

SOURCE Talkwalker