Talkwalker Introduces Data-Driven Content Analytics Dashboard for Better Lead Generation

In-Depth Social Listening Enables Marketers to Identify Audience Interests 40% Faster

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Oct 14, 2015, 08:00 ET

NEW YORK, Oct. 14, 2015 /PRNewswire/ -- Talkwalker, a leading social data intelligence platform, has today launched the Talkwalker Content Analytics IQ App to help marketers use social media data to bring in more, higher quality leads from their content marketing efforts.

The new dashboard is tailor-made to highlight the specific social media KPIs that marketers need to analyze in order to maximize the performance of their content. Using these insights, marketers can create content that matches the interests and needs of their target audience and improve the quality of their leads.

"Content marketing is fast becoming the most important avenue that brands use to drive traffic to their websites and social channels to create new leads and prospects. But marketers need intelligible social media data in order to understand exactly what kind of content they should be posting on each channel for maximum effect," says Todd Grossman, Talkwalker CEO Americas.

"The Talkwalker Content Analytics IQ App makes this process seamless. In a matter of seconds, brands, organizations and even individuals can see what kind of content is making waves in their niche and adapt their content marketing strategy accordingly."

Split into three sections, the Content Analytics IQ App gives marketers deep social media insight into the performance of their own social channels, general content trends and competitive intelligence.

Using the new App marketers can now leverage social media analytics to:

Improve targeting by using social trend data to customize content by channel
Optimize content visibility by finding the best time to post on each media channel
Refine content strategy by using KPIs to identify the content that performs best in your industry
Amplify the reach of your content by unearthing the top influencers in your field

The new IQ App will be available to all Talkwalker subscribers in addition to the 6 IQ apps launched earlier this year.

For more information on how to use the Content Analytics IQ App please visit our blog: http://blog.talkwalker.com/en/

About Talkwalker

Talkwalker (www.talkwalker.com) is one of the world's leading social data intelligence companies. Its cutting edge technology provides actionable social media insights through real-time social media listening and advanced social media analytics. Talkwalker helps marketers to prove the value of their social efforts and significantly enhances the speed and accuracy of business decision-making.

Talkwalker's state of the art social intelligence platform monitors and analyzes online conversations on social networks, news websites, blogs, forums and more, in over 187 languages. Its 1500 servers process 500 million posts from 150 million websites every day. Talkwalker's unique social intelligence software was selected to become a Twitter Official Partner in 2014.

The Talkwalker social intelligence platform is used by over 500 clients around the world, including Volkswagen, Microsoft, Benetton, Hewlett-Packard and communications specialists such as Peppercomm, Publicis, Ogilvy and Weber Shandwick.

SOURCE Talkwalker