NEW YORK, Sept. 10, 2015 /PRNewswire/ -- Talkwalker, a leading social data intelligence company, today announced a key integration with Hootsuite, the most widely used platform for managing social media. Talkwalker's market-leading social intelligence will now be integrated into Hootsuite's platform, providing joint customers with the first truly comprehensive social media analytics and management dashboard.
The Talkwalker App for Hootsuite will allow users to incorporate advanced social media analytics into social engagement and content development efforts, giving community managers, customer service teams and PR/Marketing executives the data they need to analyze and improve the execution of their overarching social media strategy.
A recent study¹ by global research and advisory firm Forrester Research, Inc. has found that social marketers using a single vendor for all of their social tools are significantly less satisfied than those using point solutions. In fact, 36% of marketers surveyed feel misled by social suites that over-promise and under-deliver. Conversely, 92% of point solution customers believe that the platform they are using lives up to the promises made.
The combination of Talkwalker's cutting edge suite of social listening and analytics functions with Hootsuite's all-encompassing social media management features allows companies to create a centralized social listening and management hub that is scalable across all departments of the enterprise.
"Improving engagement rates is a key consideration for companies big and small – high engagement is an indicator of social ROI. Being able to incorporate advanced, real-time social data into interactions with social audiences will help companies really connect with their audience," said Talkwalker CEO Americas Todd Grossman. "In the non-stop world of social media, enterprises need to be able to react in real-time to customers, market events and crises, and our integration with Hootsuite will help them to do this quickly, easily and effectively."
"We've always enjoyed a successful relationship with Talkwalker and are excited about the integration. It enables our customers to engage across social in a meaningful and actionable way directly from the Hootsuite dashboard. The ability to get comprehensive social media analytics and up-to-date news is important to help marketers and other social practitioners keep their fingers on the pulse of their customers," said Kevin O'Brien, Vice President of partners at Hootsuite.
Improve social media marketing by giving community managers access to in-depth social media metrics from Talkwalker to help them identify the best content to engage target audiences and nurture a loyal following.
Identify dissatisfied clients on all channels beyond just social networks including forums, review sites, blogs and more. Additionally, customer comments on public forums can be monitored using Talkwalker and then acted upon using Hootsuite.
Track customer behavior and preferences on social using Talkwalker's extensive filtering possibilities - suggest the right product at the right moment. Reduce customer acquisition costs and increase market share through more accurate prospect targeting.
To use the new features, users will need both a Talkwalker subscription and a Pro or Enterprise Hootsuite account. For more information on the integration, visit our website or contact Talkwalker (www.talkwalker.com).
Talkwalker (www.talkwalker.com) is one of the world's leading social data intelligence companies. Its cutting edge technology provides actionable social media insights through real-time social media listening and advanced social media analytics. Talkwalker helps marketers to prove the value of their social efforts and tremendously enhances the speed and accuracy of business decision-making.
Talkwalker's state of the art social intelligence platform monitors and analyzes online conversations on social networks, news websites, blogs, forums and more, in over 187 languages. Its 1500 servers process 500 million posts from 150 million websites every day. Talkwalker's unique social intelligence software was selected to become a Twitter Official Partner in 2014.
The Talkwalker social intelligence platform is used by over 500 clients around the world, including Volkswagen, Microsoft, Benetton, Hewlette-Packard and communications specialists such as Peppercomm, Publicis, Ogilvy and Weber Shandwick.
¹ « Brief: Buy Social Point Solutions, Not Social Suites », Forrester Research, Inc., June 19, 2015, https://www.forrester.com/Brief+Buy+Social+Point+Solutions+Not+Social+Suites/fulltext/-/E-RES122824