Tampa Bay Business Owners Host Sales, Marketing and Financial Workshop, Is the #Juice Worth the Squeeze? www.rogerwestcreative.com/juice

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Jun 03, 2010, 11:00 ET

TAMPA, Fla., June 3 /PRNewswire/ -- Sandler Training, Roger West Creative and the CFO Alliance have partnered to bring a 2-hour executive business summit to business owners in the Tampa area, titled Is the Juice Worth the Squeeze?

Companies struggle to reach their financial goals for many reasons, one of which is because they often fail to align their marketing and sales strategies. "The common impulse for sales professionals is to blame marketing for providing bad leads," says Mark Fitzgerald, owner of Sandler Training in Tampa. "The real mistake is expecting that you can close warm deals without salesmanship."

Likewise, "Marketing professionals are quick to blame sales for losing the deal," says Michael Westafer, owner of Roger West. "Good marketing, however, should prepare consumers for the purchase and equip the sales team for the close."

In an ideal world, marketing and sales strategies should align to support the organization's financial goals. This can prove to be challenging since many business owners don't really understand what makes their company profitable. "It's hard to execute successful marketing and sales strategies when you don't understand the financial structure behind your organization," says Brooke Evans, owner of the CFO Alliance.

To address some of these issues, among others, presenters Brooke Evans, Mark Fitzgerald and Michael Westafer will host an executive business summit on Wednesday, June 9th at the Centre Club in Tampa at 8 AM. Guests can register online at www.rogerwestcreative.com/juice.

For more information about the event, please email Shanna Kurpe.

About Sandler Training:

Sandler Training (www.saleskills.com/) is a world leader in innovative sales and sales management training. For more than 40 years, Sandler has taught its non-traditional selling system and effective sales training methodology, which has helped salespeople and sales managers take charge of the process.

About Roger West:

Roger West (www.rogerwestcreative.com) is a new kind of interactive agency, bridging the gap between marketing and technology. The company provides full-service integrated marketing services including website design and development, online marketing, traditional marketing, custom web solutions and e-commerce storefronts.

About the CFO Alliance:

The CFO Alliance, Inc. (www.cfoallianceinc.com) is an executive-level financial consulting firm that specializes in providing world-class financial expertise to small and medium-sized businesses, including financial planning & analysis, forecasting, cash flow management and more.