Tandem Sports + Entertainment Rebrands as Gersh Sports

BEVERLY HILLS, Calif., March 19, 2025 /PRNewswire/ -- Tandem Sports + Entertainment is rebranding as Gersh Sports, the company announced today. The U.S. basketball practice becomes the first division to operate under the Gersh Sports brand, reflecting the agency's vision for a more integrated approach to global athlete representation as it builds a unified, cross-disciplinary sports operation that works in close collaboration with its leading entertainment business.

The consolidation of business units under the Gersh Sports banner is an important step in Gersh's acquisition of You First, which it announced in December last year. Integrating Tandem's resources, network, and expertise into the wider Gersh organization will create greater opportunities for all clients across the sports and entertainment landscape, while ensuring the agency continues to deliver individualized service at the highest levels. The integrated operation will see clients benefit from an enhanced range of services, including personal brand development, endorsement and marketing support, cultural impact, and philanthropic advisory services.

The Gersh Sports Basketball division is being led by Steve Gersh, Head of Gersh Sports, and You First CEO, Juan Aísa, supported by a team of veteran Tandem agents and senior executives.

"Bringing our sports and entertainment divisions into closer alignment allows us to optimize results for our clients," said Steve Gersh. "It's a reflection of what makes Gersh unique: a premium agency with a boutique feel—backed by scale and resources, grounded in the personalized, hands-on service that defines who we are."

Gersh is a leading global entertainment and sports agency, representing a diverse roster of clients across film, television, sports, theater, comedy, branding, publishing, and digital media. As the fastest-growing major agency, Gersh is recognized for its client-centered approach and commitment to driving innovation and success. With its clients' goals at the heart of every growth decision, Gersh's acquisitions focus on strengthening its resources to deliver results for clients across all areas of the media landscape.

Clients represented by Tandem are working with the same agents and representation teams, now under Gersh Sports. Clients include NBA players Jarrett Allen (Cleveland Cavaliers), Desmond Bane (Memphis Grizzlies), Luke Kornet (Boston Celtics), and Jeremy Sochan (San Antonio Spurs), as well as Hall of Famers Ray Allen, Tamika Catchings, Tim Duncan and Grant Hill. The agency also provides NIL representation for college players, including Chaz Lanier (Tennessee), Andrew Carr (Kentucky), and Kanon Catchings (BYU).

SOURCE Gersh