Tandem Theory Announced as Digital and Content Marketing Agency of Record for La Madeleine French Bakery and Café

News provided by

Apr 06, 2017, 13:31 ET

DALLAS, April 6, 2017 /PRNewswire/ -- Tandem Theory, a customer experience marketing agency, was named digital agency of record for Dallas-based La Madeleine French Bakery and Café. The firm will be responsible for marketing strategy, communications planning, and will lead paid media planning and optimization to include video.

Tandem Theory partnered with La Madeleine French Bakery and Cafe to create a TV and digital spot that tells the story of this unique brand as its introduced to new markets across the country.

"Tandem Theory is proud to partner with La Madeleine French Bakery and Café to develop effective go-forward strategies to create preference using digital channels," said Michelle Hagen, CEO, Tandem Theory. "We are excited about partnering with the team to turn post-modern marketing challenges, such as online to offline attribution, into competitive advantages and drive awareness and loyalty for this distinctive brand."

"As the La Madeleine footprint continues to grow, we were looking for an agency that could help us transition seamlessly from primarily traditional to digital media. Tandem Theory is known for their channel-agnostic content planning, cohesive and effective paid media strategies, as well as for their accountability and ability to measure against marketing spend," said John Cahill, president, La Madeleine French Bakery and Café. "Their expertise, coupled with their post-modern take on digital marketing made them a natural partner for us."

About Tandem Theory Tandem Theory is a customer experience marketing agency formed in response to the post-modern digital era. Data driven, tech-savvy and agile, the company attracts brands who understand the power of a personalized, customer-first approach and the need to evolve beyond outdated paradigms. Tandem Theory is known for leveraging its expertise in content marketing, channel orchestration and customer data to foster customer devotion and drive meaningful customer experiences. See our work at http://www.tandemtheory.com/.

About La Madeleine French Bakery & Café Dallas-based La Madeleine French Bakery & Café was established in 1983 by self-described "French country boy" Patrick Esquerré to fulfill his dream of bringing classic French country fare to America. From its signature fireplace to its crave-worthy food, La Madeleine offers a warm, welcoming atmosphere where guests can enjoy French-inspired fare served during breakfast, lunch and dinner. The menu features handcrafted entrées, sandwiches, salades and soupes, as well as freshly baked breads, artisan pâtisseries and more. La Madeleine currently has more than 80 corporate and franchised cafés across Arizona, Georgia, Louisiana, Maryland, North Carolina, Oklahoma, Texas, Virginia and Washington, D.C. For more information on menu items, café locations and hours of operation, visit http://www.lamadeleine.com/.