Tap Into The Fight Against Breast Cancer With GROHE America's HopeFlows Initiative

NEW YORK, Oct. 1,  2014 /PRNewswire/ -- Hope for a cure for breast cancer is surging, thanks in part to an initiative from GROHE America, a division of GROHE AG, the world's leading provider of sanitary fittings for kitchens and baths. A committed partner of the Breast Cancer Research Foundation® (BCRF), a highly regarded breast cancer charity in the U.S., GROHE is launching its fifth HopeFlows™... 30 Minutes at a Time program.

With each purchase of a GROHE Ladylux³ Cafe, the company will donate $25 to BCRF to help find a cure for breast cancer.  Purchases of the Power&Soul® showerhead or pink Rainshower Icon hand shower will sponsor an additional $10.

The promotion begins in October, National Breast Cancer Awareness Month, and continues through November.

GROHE is the first manufacturer in the industry to adopt this cause in a meaningful, tangible way and has created opportunities for everyone who touches the GROHE brand to participate – from manufacturing to the consumer. Purchases can be made in participating showrooms throughout the United States. Donations to BCRF can also be made via the GROHE website, http://us.grohehopeflows.com/.

"We are proud to partner with BCRF, which has a stellar record in identifying and funding the most advanced global research projects and are thankful for the enthusiastic support of our showrooms and online partners," says Cheryl Dixon, Head of Brand and Trade Marketing for GROHE America. "Women in every part of the world are at risk for this dreaded disease – our families, our employees, our partners and our customers. As a truly international company, we must be concerned and committed and above all, optimistic."

HopeFlows gives consumers an opportunity to support breast cancer research while benefiting from the groundbreaking technology and flawless design incorporated in GROHE's best-selling pull-out Ladylux³ Cafe Touch Faucets.  These dual-spray faucets bring a highly professional and flexible tool to the family kitchen. They operate using innovative Touch technology as well as by a conventional handle.  Water temperature and flow are controlled, adding safety, flexibility and sustainability. The elegant design fits a range of interiors and is available in a variety of finishes.

Power&Soul, named a "Best Buy" by Consumer's Digest, is an industry-leading shower head with the AquaDirect feature, a one-click spray selection that makes it intuitive to switch between four proprietary spray styles.

GROHE's Rainshower shower heads deliver an exhilarating shower, even at low water pressures, using oversized 8 to 12-inch diameter shower heads that feature up to 120 spray nozzles.

About BCRF
The Breast Cancer Research Foundation (BCRF), founded in 1993 by the late Evelyn H. Lauder, works to achieve prevention and a cure for breast cancer in our lifetime by providing critical funding for innovative clinical and translational research at leading medical centers worldwide, and increasing public awareness about good breast health. Since its inception, the Foundation has raised over $500 million to support research at medical institutions across the globe conducting the most advanced and promising breast cancer research that will help lead to prevention and a cure.  For more information about the Breast Cancer Research Foundation go to www.bcrfcure.org.

About GROHE
GROHE faucet and shower products are distributed in more than 180 countries and represent nearly 80 years of excellence in European design, innovation, engineering and quality.

GROHE America's headquarters are in the heart of the Flatiron district and houses the GROHE Live! Center, an interactive showroom created for inspiration and collaboration.

The GROHE Group is the world's leading provider of sanitary fittings, comprises Grohe AG, Hemer; Joyou AG, Hamburg and other subsidiaries in foreign markets. With its global GROHE brand, the GROHE Group relies on its brand values quality, technology, design and responsibility to deliver "Pure Freude an Wasser".

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SOURCE GROHE