NEW YORK, April 30, 2015 /PRNewswire/ -- The second annual Unify Tech summit, the industry's definitive cross-screen conversation, will take place Thursday, June 18, 2015 in New York City with longtime Kraft CMO, Deanie Elsner, to keynote.
The summit will take place at 10 on the Park at the Time Warner Center. The invitation-only event, presented by Tapad, the leading provider of unified, cross-device technology solutions, will educate attendees on the impacts of our connected world.
"Cross-screen marketing technology is evolving rapidly, requiring a forum for all marketing, publishing and ad tech players to compare notes and discuss the latest innovations," said Tapad's Founder and CEO, Are Traasdahl. "I'm looking forward to another spirited conversation about the state of our burgeoning industry and the need for continued innovation."
Industry veteran Deanie Elsner, former Executive Vice President and Chief Marketing Officer of Kraft Foods Group, will take the stage to deliver the Unify Tech '15 keynote. With more than 25 years of experience in marketing, she is an industry leader in business transformation and strategic brand innovation. Elsner has spoken at numerous high-level industry conferences including the Association of National Advertisers' Masters of Marketing conference.
Additional speakers include industry leaders: Mark Howard, Chief Revenue Officer, Forbes; Joe Kyriakoza, GM of Automotive, Oracle's Datalogix; Robert Spratlen, VP of Digital Media, Data and Audience Development, Viacom; Stuart Elliott, former advertising reporter, The New York Times; Luke Edson, SVP National Markets Group, YP.
To request an invitation to Tapad's Unify Tech '15 visit:http://unifytech15.com/
To suggest a speaker visit: http://unifytech15.com/submit-to-speak/.
Tapad Inc. is a marketing technology firm renowned for its breakthrough, unified, cross-device solutions. With 91.2% data accuracy confirmed by Nielsen, the company offers the largest in-market opportunity for marketers to address the ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Deployed by agency trading desks, publishers, marketing technology companies and numerous Fortune 500 brands, Tapad provides an accurate, unified approach to connecting with consumers across screens. Backed by major venture firms, Tapad is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Frankfurt, London, Los Angeles, Miami, Minneapolis, San Francisco and Toronto. TechCrunch called the powerhouse Tapad team "a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade."
About Deanie Elsner:
Deanie Elsner was Kraft Foods Group's Chief Marketing Officer, leading company strategy to turbo-charge Kraft's iconic brands. In this role, she developed and launched a proprietary infrastructure (Parallux®) to harness Big Data assets to drive the digital/technology transformation to Agile Marketing. Deanie brings 25 years of diverse CPG experience spanning North American and International geographies across both line business and marketing leadership roles.
SOURCE Tapad Inc.