NEW YORK, Aug. 23, 2017 /PRNewswire/ -- Tapad, the leader in cross-device marketing technology, today announced its ongoing momentum with The Trade Desk, Inc., a global technology platform for buyers of advertising. Tapad is providing cross-device segments from the groundbreaking Tapad Device Graph™ through The Trade Desk's platform.
Since 2015, Tapad has seen steady growth in the use of its cross-device data across The Trade Desk platform. This forward progress continues, as Tapad saw important milestones during the first half of 2017. Seven major private and independent holding companies now apply Tapad's data to its campaigns, in addition to more than 1,500 unique brands.
Tapad's proprietary Device Graph connects billions of devices, providing unified and insightful data for brands, agencies and marketers across the globe. Several of these clients, representing varying industries from financial, auto, CPG and retail, apply Tapad's data across a number of key tactics and strategies, including: first party CRM extension, third-party audience extension, cross-device retargeting, cross-device frequency management and more.
Clients in these verticals continue to rely on Tapad's cross-device data, as Tapad saw the amount of usage by financial and retail clients grow by four times over the past year, and double for automotive and CPG clients.
"We are pleased to offer our clients access to Tapad's Device Graph," said David Danziger, VP of data partnerships, The Trade Desk. "Their cross-device identification capabilities have been a powerful addition to our omnichannel platform."
"This integration is a shining example of the amplifying effect of two of the best platforms working together," said Chris Feo, SVP of global partnerships at Tapad. "Clients leveraging Tapad's Device Graph in The Trade Desk platform have the potential to see higher returns and reach with access to substantial cross-device data, as well as a very effective media platform."
For more information about Tapad's partnership with The Trade Desk, contact [email protected].
About Tapad Tapad Inc. is a marketing technology company renowned for its breakthrough, unified, cross-device solutions. The company's signature Tapad Device Graph™ connects millions of consumers across billions of devices. The world's largest brands and most effective marketers entrust Tapad to provide an accurate, privacy-conscious, and unified approach to connecting with consumers across screens. In 2015, Tapad began licensing the Tapad Device Graph™ and swiftly became the established gold-standard throughout the ad tech ecosystem. Tapad is based in New York and has offices in Boston, Chicago, Dallas, Detroit, London, Los Angeles, Miami, Oslo, San Francisco, Singapore, and Tokyo. Tapad's numerous awards include: Forbes' Most Promising Companies, Deloitte's Technology Fast 500, Crain's Fast 50, TMCnet Tech Culture Award, and Global Startup Award's "Startup Founder of the Year". In 2016, Tapad was acquired by the Telenor Group, one of the world's largest mobile operators with 214 million subscribers in 13 countries.
Media Contact: Natalie Vegel Associate Director of Public Relations, Tapad Natalie.Vegel @Tapad.com