NEW YORK, Aug. 11, 2016 /PRNewswire/ -- Tapad, the leader in cross-device marketing technology, has appointed data science veterans Rouzbeh Gerami and Shawn Simpson as senior data scientists.
In their newly created positions, Simpson and Gerami will use predictive modeling, data mining and graph algorithms to increase Tapad's platform capabilities, driving customer value while also further developing the Tapad Device Graph™. They will work closely with the product, analytics and engineering teams.
Both Simpson and Gerami join Tapad with extensive data science and engineering experience. Most recently, Simpson served as head of data science for the Data Science & Engineering team at Dow Jones, where she worked for the past two years. She managed the development of data science products, advised data scientists on analysis approaches and acted as a leading internal data science consultant. Additionally, Simpson was responsible for designing statistically robust experiments and building predictive models.
Gerami most recently served as senior data scientist at YuMe, Inc, where he was responsible for design and implementation of various data science projects for DSP and SSP products, among them forecasting viewer interactions with ads, fraud detection, supply forecasting, and SSP floor price optimization. Prior to YuMe, Gerami held research positions at Highbridge Capital Management, as well as Morgan Stanley.
"Both Shawn and Gerami bring an exceptional amount of industry expertise to the Tapad team, and are natural leaders for our robust data science initiatives. We are thrilled to have them join the Tapad community," said Dag Liodden, co-founder and CTO of Tapad.
Simpson previously served as an assistant professor of Statistics at Columbia University, where she also received her Ph.D. in Statistics in 2011. Gerami holds a doctorate in Physics from University of California, Los Angeles.
To see all of the available positions with Team Tapad, visit tapad.com/careers.
Tapad Inc. is a marketing technology firm renowned for its breakthrough, unified, cross-device solutions, acquired by Telenor Group in 2016. With 91.2% data accuracy confirmed by Nielsen, the company offers the largest in-market opportunity for marketers and technologies to address the ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Deployed by agency trading desks, publishers and numerous Fortune 500 brands, Tapad provides an accurate, unified approach to connecting with consumers across screens. In 2015, Tapad began aggressively licensing its identity management solution, the Tapad Device Graph™, and swiftly became the established gold-standard throughout the ad tech ecosystem. Tapad is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Frankfurt, London, Los Angeles, Miami, Minneapolis, San Francisco, Singapore and Toronto. TechCrunch called the powerhouse Tapad team "a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade." Among Tapad's numerous awards: TNCNet's Tech Culture 2016, EY Entrepreneur of The Year (East Coast) 2014, among Forbes' Most Promising Companies two year's running, Deloitte's Technology Fast 500, Crain's Fast 50, Entrepreneur 360, Digiday Signal Award, iMedia ASPY Award, and a MarCom Gold Award.
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SOURCE Tapad Inc.