Tapad Taps Michael Barrett To Join Board of Directors

Former Yahoo! Global CRO and CEO of AdMeld (Google) Joins Tapad's Distinguished Board of Directors

May 08, 2013, 11:00 ET from Tapad

NEW YORK, May 8, 2013 /PRNewswire/ -- Tapad, the leading providers of unified cross-device advertising solutions, today announced the appointment of Michael Barrett to the company's Board of Directors.  Barrett's role takes effect immediately. He is based in New York. 

Barrett has nearly 20 years of experience in e-commerce, advertising, publishing and sales.  He most recently served as Yahoo's Global Chief Revenue Officer with oversight of all of Yahoo's advertising revenue and global operations.  Prior to that, he was CEO of AdMeld.  AdMeld achieved record revenue growth and award-winning technological innovations under Barrett's watch before selling the company to Google in 2011.  Barrett previously held senior positions at Google, AOL, Fox Interactive Media and Disney Online.

As a member of Tapad's Board of Directors, Barrett will play an integral role in the company's strategic vision and future as an industry leader.  Other members and observers of Tapad's Board include: Tapad Founder and CEO Are Traasdahl, Managing Director of FirstMark Capital Rick Heitzmann, Managing Director of Avalon Ventures Rich Levandov, and Firsthand Technology Value Fund's Phil Mosakowski

"I'm honored to join Tapad's board," said Michael Barrett.  "This is an exceptional team, building game-changing technologies.  What is more, they've made significant inroads in revolutionizing the way the advertising industry navigates the world's new multi-screen reality. I look forward to working with Are, the Board and their team to take their business to the next level of successes."

"As a rapidly growing, innovative company, we see nothing but opportunity ahead," said Traasdahl.  "Michael is the perfect addition to help navigate the exciting terrain before us."

Tapad recently closed its Series B round of funding following a record 2012 fiscal year with 604% year-over-year growth.  The company just closed Q1 2013 with a 198% revenue increase over Q1 2012, having expanded their client base to include more than 75 brands of Fortune 500 companies. Tapad is backed by an impressive roster of investors including Avalon Ventures, FirstMark Capital, Lerer Ventures, Firsthand Technology Value Fund's Kevin Landis, AppNexus founder Brian O'Kelly, former DoubleClick CEO David Rosenblatt, former Huffington Post CEO Eric Hippeau, 24/7 Real Media co-founder Geoff Judge and QUIGO founder and CEO Mike Yavonditte.

For more information on Tapad or any of its cross-device advertising solutions, please visit www.tapad.com.

About Tapad

Tapad Inc. is an ad technology firm renowned for its breakthrough, unified, cross-device advertising solutions. The company offers the largest in-market opportunity for advertisers to address the new and ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Employed by numerous Fortune 500 brands, Tapad's proprietary cross-platform audience buying technology provides an accurate, unified view of consumers across all screens.  Tapad is backed by major venture firms and "a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade" (TechCrunch). Tapad is based in New York and has offices in Atlanta, Chicago, Dallas, Detroit, Los Angeles, Miami and San Francisco.

Andy Morris, The Morris + King Company
andy.morris@morris-king.com / 212.561.7465

Susan Lietz, Tapad
susan@tapad.com / 917.499-5053