Tapad's Unify Tech '14 To Be Definitive Cross-Screen "State Of The Union"

- Keynote: Stephen Dubner, Author "Freakonomics" & the Upcoming "Think Like A Freak"; Tapad, Marketing Tech Leaders, to Unveil Illuminating Cross-Screen Behavioral Research -

Apr 01, 2014, 11:07 ET from Tapad



NEW YORK, April 1, 2014 /PRNewswire/ -- Tapad, the leader in cross-device marketing technology, has announced their first annual summit entitled Tapad Unify Tech '14 (#UnifyTech14). This half-day, cross-screen-centric event will assemble some of the most forward-thinking leaders in business, advertising and technology. Invitation-only, the summit will be held at 10 on the Park at Time Warner Center in New York City on April 29, 2014.


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Stephen Dubner, bestselling author of Freakonomics and the upcoming Think Like a Freak, will keynote to discuss how advertisers and technologists alike can gain from "thinking like a freak" in today's cross-screen reality.

At the summit, results of a new Forrester cross-screen behavioral study will be revealed. The commissioned study, conducted by Forrester Consulting on behalf of Tapad, will illuminate consumer media consumption practices and purchase preferences.  The summit's influential line-up includes senior executives from Conde Nast and Starcom USA to examine the world's new cross-screen reality from every angle: technology, marketing and branding.

Tapad CEO and Founder Are Traasdahl said, "We believe a unified cross-screen marketing strategy represents the biggest opportunity for marketers and advertisers to connect with customers today. At Unify Tech, we look to evolve the conversation about cross-device technology and behavior to explore how it impacts businesses; and ultimately, our entire economy."

Unify Tech '14 attendees will gain:

  • A first look at demographic differences in cross-device usage
  • A glimpse into the leading-edge technologies that provide consumers a unified, privacy-safe experience across screens
  • Best practices on leveraging big, cross-screen data for optimal marketing

iMedia Communications is the Official Media Partner of Unify Tech '14.

To request an invitation to Tapad's Unify Tech '14 or to suggest a speaker, visit: www.unifytech14.com.

About Tapad
Tapad Inc. is a marketing technology firm renowned for its breakthrough, unified, cross-device solutions. The company offers the largest in-market opportunity for marketers to address the new and ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Deployed by agency trading desks, publishers, marketing technology companies and numerous Fortune 500 brands, Tapad provides an accurate, unified approach to connecting with consumers across screens. Backed by major venture firms, Tapad is based in New York and has offices in Atlanta, Chicago, Dallas, Detroit, Los Angeles, Miami and San Francisco. TechCrunch called the powerhouse Tapad team "a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade."

Cathy Nevins

Tiffany Guarnaccia