SAN FRANCISCO, June 28, 2016 /PRNewswire/ -- TapFwd, the premier mobile-first data management platform, today announced a partnership with Cuebiq, a next generation location intelligence company. Starting this week, TapFwd will incorporate Cuebiq's mobile-specific location data into its mobile-first audience profiles, further solidifying TapFwd's position as the dominant platform for accessing and analyzing mobile data.
TapFwd's mobile-first DMP encompasses over 70 billion data points from offline, online, and mobile sources. With the addition of Cuebiq's data, TapFwd customers, which include the likes of PopSugar and HotelTonight, will now have access to even richer audience segments, which they can use to analyze the differences between existing customer segments, as well as to create new mobile audiences that share attributes with their highest value customers.
"Our partnership with Cuebiq brings new depth to the person-level data marketers can access," said Alex Wasserman, Co-Founder and CEO of TapFwd. "Incorporating Cuebiq's data into TapFwd's mobile-first DMP not only improves the efficacy of person-based targeting, but furthers our mission of making data accessible to mobile marketers."
Cuebiq collects mobile-specific location data on one in eight mobile devices in the U.S. Its data collection methodology, which leverages proximity signals such as GPS, WiFi, and beacons and combines them with analysis of visit frequency and dwell time, is designed to create comprehensive yet anonymous mobile customer profiles. With an average of 120 daily data points per user analyzed, Cuebiq provides a true 360-degree view of consumers' offline behavior and purchase intent and is indispensable to mobile marketers looking to tailor their advertising to specific customer segments.
Recently certified by the Network Advertising Initiative, Cuebiq is dedicated to providing mobile marketers rich location data while upholding a strict commitment to user privacy and digital advertising best practices.
"We're excited to partner with TapFwd, a company that shares our values when it comes to high quality data and user privacy," said Antonio Tomarchio, CEO of Cuebiq. "This partnership greatly expands the reach of our data and helps mobile marketers from iconic brands create targeted campaigns that use the highest quality location data available on the market today."
TapFwd makes data accessible to mobile marketers. As the premier mobile-first DMP, TapFwd combines offline, online, and mobile data, allowing mobile marketers to unify disparate datasets, analyze customer segments, and build targeted mobile audiences. Founded in 2014, TapFwd has gathered 70 billion data points on over 500 million mobile devices, helping brands big and small make data-driven decisions in mobile. For more information, visit http://tapfwd.com.
Cuebiq is a next generation location intelligence company that allows businesses to glean actionable insights about real-world consumer behaviors and trends. Using its data intelligence platform, Cuebiq provides geo-behavioral insights and offline location analytics, geo-behavioral audiences for cross-platform ad targeting, and offline attribution analysis. Cuebiq is a member of the Network Advertising Initiative (NAI), the leading self-regulatory industry association dedicated to responsible data collection and its use for digital advertising. Cuebiq is headquartered in New York with offices in Italy and China.
Lina Eroh for TapFwd
Alexandra Huber for Cuebiq