SAN FRANCISCO, May 3, 2016 /PRNewswire/ -- TapFwd, the premier mobile-first data management platform, today announced a partnership with Twine, the leader in mobile data monetization. As part of the partnership, TapFwd has integrated Twine's 200+ million mobile data points into its platform, further strengthening TapFwd's position as the most comprehensive mobile-first DMP.
"We're excited to announce our partnership with Twine, which provides our clients additional access to a wealth of in-app data," said Alex Wasserman, Co-Founder and CEO of TapFwd. "Incorporating Twine's deterministic mobile data into our platform makes it even easier for marketers to build highly targeted mobile audiences that share predictive attributes with their most valuable customers."
Twine's data comes directly from app publishers and is based off of in-app actions. By aggregating and distributing this data, Twine provides app publishers with the infrastructure to passively generate an incremental revenue stream. The partnership with TapFwd expands Twine's data distribution and monetization channels, providing app publishers an opportunity to safely monetize data through TapFwd's data management platform, which is built specifically for mobile marketers.
"We're always on the lookout for opportunities that allow us to expand into new platforms and provide more revenue opportunities for our publishing partners," said Elliott Easterling, Twine's Co-Founder and CEO. "Our partnership with TapFwd brings additional high quality mobile data into the market, which helps everyone—from consumers to mobile publishers—reap the benefits of more relevant and memorable mobile experiences."
To learn more about TapFwd, please visit: http://tapfwd.com.
TapFwd makes data accessible to mobile marketers. As the premier mobile-first DMP, TapFwd combines offline, online, and mobile data, allowing mobile marketers to unify disparate datasets, analyze customer segments, and build targeted mobile audiences. Founded in 2014, TapFwd has gathered 70 billion data points on over 500 million mobile devices, helping brands big and small make data-driven decisions in mobile. For more information, visit http://tapfwd.com.
Twine is the leader in mobile data monetization. Twine provides app publishers with the infrastructure to safely generate an incremental revenue stream while delivering mobile marketers high quality, 100% deterministic data to power their ad campaigns. Twine's deep network of publisher partners provides mobile marketers one-deal scale for mobile identity, audience, and location data. For more information, visit www.twinedata.com.
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