BOULDER, Colo., Dec. 11, 2014 /PRNewswire/ -- TapInfluence (www.tapinfluence.com), the leading influencer marketing platform, announced today its partnership with FitFluential, the nation's largest network of online influencers (www.fitfluential.com) for the fitness industry. The partnership adds thousands of health-based content creators on blogs, Facebook, Twitter, Instagram, and other social platforms to the TapInfluence influencer marketplace.
"The partnership is in response to the increased demand by marketers for better ways to serve the consumer's need for content that supports a commitment to health and wellness," said Holly Hamann, TapInfluence co-founder and CMO. "Marketers can identify and mobilize online influencers to initiate and distribute meaningful content related to CrossFit, yoga, Pilates, sports, nutrition and dozens of other health-related categories."
Online influencers are people who create and share interesting or valuable social content with the niche audiences that follow them. They might be bloggers with large readerships, or socially savvy consumers with loyal followers on Facebook, Twitter, YouTube, Vine or Pinterest. Influencers typically focus on a particular area like food, parenting, fitness, fashion, entertainment or technology. Brands work with online influencers to generate authentic conversations that are aligned with the brand's messaging. These conversations consist of original content, which is then amplified by their readers who share on social media, leading to increased brand engagement and meaningful conversations that are useful for consumers.
Fitness marketers are turning to online influencers to help create a variety of sponsored content like blog posts, videos, custom recipes, expert advice, or product recommendations. They are also helping brands create buzz around events, product launches, and social media campaigns.
"For the first time in history, consumers know more about a marketing channel – social media – than brands do," stated Holly Hamann, TapInfluence co-founder and CMO. "Consumers who have built audiences on social platforms are powerful partners for brands who can't keep up with the volume and pace of content creation."
"Influencers have some distinct advantages that brands do not, including large communities of followers, trust from consumers, authentic personal experience, and expertise on a variety of social networks," said Danielle Liss, CMO for FitFluential. "Online influencers are effective at starting, sharing and spreading conversations, which is increasingly valuable to brands."
"Our influencers represent a targeted demographic encompassing all areas of fitness, health, wellness and nutrition. They are men, women, fathers, mothers, college students, high school students, and business professionals," adds Liss. "TapInfluence software lets us execute more influencer marketing campaigns, with less staff, and having our influencers in the marketplace means they get more opportunities to work with brands they love."
Consumer brands powering health-related influencer programs via the TapInfluence marketplace include Reebok, Gaiam TV, American Media, FRS, Blendtec, and Horizon Organics.
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FitFluential (www.fitfluential.com) is a multinational network of highly influential fitness enthusiasts sharing their journey both online and offline through multiple social media platforms. Founded in 2011, FitFluential connects health and wellness brands with their ideal target market through customized, long-term experiential and contextual marketing campaigns. FitFluential currently boasts 14,000 members and 2,000 Ambassadors. Connect with FitFluential @FitFluential, Facebook.com/FitFluential, and Instagram.com/FitFluential.
TapInfluence (www.tapinfluence.com) provides the industry's only marketing software that automates the creation, management and measurement of online influencer marketing programs. Marketers use TapInfluence to identify and partners with digital influencers to help scale the creation and distribution of social content. Social influencers with key audiences on blogs, Facebook, Twitter, Pinterest, Instagram, YouTube, and Vine leverage the power of TapInfluence to connect with relevant brands and generate revenue from their content. The platform provides brands and marketers with the ability to analyze content and demonstrate ROI. TapInfluence customers include Microsoft, Proctor & Gamble, Burt's Bees, Seventh Generation, Kraft, RedBox, and others. Founded in 2009 and located in Boulder, Colo., TapInfluence is venture-funded and privately held. Connect with the company @TapInfluence and Facebook.com/TapInfluence.
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