BOULDER, Colo., May 9, 2013 /PRNewswire/ -- TapInfluence (www.tapinfluence.com), the leader in influencer marketing, was named a finalist in the New Product/Service of the Year Category for the Best Software Solution in Marketing/Public Relations for the 2013 American Business Awards (ABA). As a finalist, TapInfluence will ultimately be named a 2013 Gold, Silver or Bronze Stevie® Award winner. TapInfluence provides the industry's only cloud-based software that enables marketing managers to automate all aspects of influencer marketing programs.
"We are privileged to be a finalist in this year's American Business Awards program," said Rustin Banks, co-founder and CEO of TapInfluence. "Influencer marketing has become a critical part of large consumer brands' integrated marketing mix. CMOs committed to making the most out of their digital marketing budget need a robust software solution to automate the numerous processes involved with developing quality relationships with their customers online."
The American Business Awards will be presented at two awards events: the ABA's traditional banquet on Monday, June 17—in Chicago for the first time, after 10 years in New York; and, the new product & technology awards event on Monday, September 16 in San Francisco. Finalists were chosen by more than 140 business professionals nationwide during preliminary judging in April and May. More than 150 members of nine specialized judging committees will determine Stevie Award placements from among the Finalists during final judging, to take place May 13 - 24.
With the release of TapInfluence's cloud-based software, the company is executing on its strategy to automate the entire influencer marketing process. It is extending beyond blogger outreach to create an interactive marketplace to facilitate the influencer/brand relationship. As brands connect and interact with millions of consumers online, only TapInfluence provides the opportunity to do so in a meaningful and authentic way, through a single platform, thereby consolidating work flow management and scaling the reach of the campaign.
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About the Stevie Awards
Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. A fifth program, the Asia-Pacific Stevie Awards, will debut this year. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com.
TapInfluence provides the industry's only cloud-based software that automates the creation, management and measurement of influencer marketing programs from a single platform. Marketers use TapInfluence to scale their online reach and engagement with consumers in a meaningful and authentic way. Social influencers (content creators on blogs, Facebook, Twitter, YouTube and other social platforms) use TapInfluence to connect with relevant brands and generate revenue from their content. TapInfluence customers include ABC News/United Nations Foundation, Random House, Horizon Organics, International Delight and Redbox. Founded in 2009 and located in Boulder, Colo., TapInfluence is venture-funded and privately held. For more information, please visit www.tapinfluence.com.
Christie Denniston, APR