TapInfluence Supports Student Entrepreneurs and New Start-ups with Sponsorship of 'Spark Boulder'

BOULDER, Colo., Nov. 6, 2013 /PRNewswire/ -- TapInfluence (www.tapinfluence.com), the leader in influencer marketing software solutions, today announced its sponsorship of Spark Boulder (www.sparkboulder.com), a student-created and run co-working space for inspiring, collaborating and nurturing start-ups. In support of the student led start-up community, TapInfluence's $5,000 sponsorship will help fund this new initiative.

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"TapInfluence's co-founders, Holly (Hamann) and Rustin (Banks), not only run a successful start-up, but they actively support entrepreneur-minded students in the Boulder community with their involvement in student mentorship," said Ben Buie, board member at Spark Boulder. "We were thrilled to learn they are on board as sponsors and look forward to seeing the innovative and game changing start-ups launched with the help of Spark Boulder and its sponsors."

TapInfluence, a Boulder-based start-up that recently received a $5 million round of Series B funding, offers a cloud-based software platform for marketers and agencies that automates the otherwise tedious process of identifying online influencers, connecting with them, and working together to create meaningful, brand-sponsored content. Co-founders Hamann and Banks are veteran entrepreneurs who built TapInfluence from the ground-up.

"There are many obstacles and challenges to overcome when a start-up like MusikFly.com, a digital music platform operating out of new space, is in its infancy, especially when the visionaries are students or recent graduates who need guidance and mentorship," said Hamann, co-founder and CMO of TapInfluence. "TapInfluence fully supports Spark Boulder because it provides a place for nurturing and incubating these blossoming businesses before they are launched into the opportunistic, yet challenging Boulder start-up economy. As a fellow Boulder start-up that has overcome many road-blocks and challenges along the way, TapInfluence is a fitting sponsor for this great initiative."

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About TapInfluence

TapInfluence (www.tapinfluence.com) provides the industry's only marketing software that automates the creation, management and measurement of influencer content marketing programs. Enterprise CMO's and marketers use TapInfluence to scale the creation of content and distribute it to consumers in a meaningful and authentic way. Social influencers with key audiences on blogs, Facebook, Twitter, Pinterest and other social platforms leverage the power of TapInfluence to connect with relevant brands and generate revenue from their content. The company provides brands and marketers with the ability to analyze content and demonstrate ROI. TapInfluence customers include: Microsoft, ABC News, Proctor & Gamble, JC Penny and RedBox.  Founded in 2009 and located in Boulder, Colo., TapInfluence is venture-funded and privately held. Join in the conversation with the company @TapInfluence and Facebook.com/tapinfluence.

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SOURCE TapInfluence