TapInfluence's Co-Founder And CEO, Rustin Banks, To Join Influencer Marketing Panel At ad:tech San Francisco 2013

Who:              

Rustin Banks

Co-founder and CEO

TapInfluence

(www.tapinfluence.com)

Banks is the co-founder and CEO of TapInfluence, formerly BlogFrog, a leading software platform company that automates all aspects of an influencer marketing program with a cloud-based offering.  Banks got his start in online communities when he was 12 years old by hosting computer Bulletin Board Systems (BBS) out of his parent's closet. With an MS in Electrical Engineering, he left his position in Aerospace, where he designed next-gen satellite systems to start BlogFrog in 2009, which recently re-launched as TapInfluence. An active blogger, he writes about leadership and being the father of three small children.

What:             

Track: Under the Influence

Panel Session: Collaborative Marketing: Driving Consumer Powered Products and Marketing

In 2003, communication was primarily one-to-one, and marketers focused almost exclusively on communicating directly with a mass audience. Since then, the marketing industry has rapidly changed and experienced technological growth that marketers are just beginning to put into perspective. The common theme across this revolution is an evolution towards collaboration. This panel will focus on the future of marketing –where brands must market "with" consumers, not "at" them, thinking strategically about how to invite them into the marketing mix. A Collaborative Marketing Future is a reality already set in motion, one that is consistent with consumers' instinctive tendencies to share and contribute. The future is one where companies that are closest to those who buy, use and advocate for their products to win.

As part of this panel, Banks will discuss how brands can leverage influencer marketing to interact with millions of consumers. Brand marketers are noticing that consumers increasingly ignore banner ads and turn to social networks where friends, peers and like-minded people share content about their favorite products and purchasing experiences.  Banks will discuss the future of influencer marketing and how automated, cloud-based technology platforms will provide everything brands need to effectively engage with consumers to build trust and loyalty.

Where:           

ad:tech San Francisco

Moscone Center West

800 Howard St.

San Francisco, CA 94103

When:            

Wed., April, 10 from 5:50 p.m. PDT - 6:10 p.m. PDT (Room 3006)

Share:            

#TapInfluence @rustinb to join panel of experts and discuss collaborative #marketing at #adtechsf www.tapinfluence.com

Info:               

To register for this conference, please follow this link:

(http://na.ad-tech.com/sf/register/)

To arrange an interview with Banks or to speak with him about his presentation please contact:

Christie Denniston

Catapult PR-IR

Office: 303-581-7760 ext. 13

Mobile: 303-827-5164

Email ([email protected])

Twitter: @prhightech