TapInfluence's Co-Founder, Holly Hamann to Speak About Social Content Marketing at AdTech San Francisco

Panel of social media experts from MSL Group, PayPal and DanielleSmithMedia join Hamann to offer insights on best social media platforms brands can leverage to reach consumers

Mar 12, 2014, 09:03 ET from TapInfluence

BOULDER, Colo., March 12, 2014 /PRNewswire/ --


Holly Hamann, Co-founder and CMO, TapInfluence (www.tapinfluence.com)

Hamann is co-founder and CMO of TapInfluence, a SaaS-based software that helps marketers and  agencies create, publish and measure content marketing programs. Hamann has launched several start-ups in the internet, multimedia, entertainment, video and other high-tech industries. In addition, she serves on the education board for the Word of Mouth Marketing Association (WOMMA). She is an experienced public speaker, published writer, an American Marketing Association "Marketer of the Year" recipient, and a guest author for The Huffington Post, Fast Company, and Chief Marketer. 

Marcy Massura, North American Digital Lead, MSL Group (www.MarcyMassura.com

Marcy Massura leads digital for MSL North America. In addition she provides strategic counsel for P&G brands within the network. She has an extensive knowledge in digital tools, social platforms and specializes in powerful influence relationship marketing. She has been digitally active for nearly a decade, after a successful career in process crisis consulting for the manufacturing industry.

David Peck, Global Head of Social Media, PayPal (https://www.paypal.com/)

An early champion of the power of social media, Peck has been active in online communities for more than a decade. The author of the book "Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign," he has helped build online communities and develop social media strategy for Coca Cola, Wells Fargo, The Grammys, NPR, and many others. As PayPal's head of social media, he is focused on defining the company's voice in social media and creating stronger connections to customers through online communities.

Danielle Smith, Digital Correspondent, DanielleSmithMedia (http://daniellesmithmedia.com/)

Danielle Smith is a former award-winning television news anchor and reporter turned digital correspondent, host, spokesperson, speaker and media trainer. She is the author of two books, Social Media Engagement for Dummies and Mom, Incorporated and is the founder and primary author of ExtraordinaryMommy.com and DanielleSmithMedia.com.


Inside the Mind of a Social Influencer

Engaging with social content creators is a key part of a brand's content marketing strategy and it's becoming easier to identify who the important influencers are in a particular space.  Crafting a successful engagement strategy means understanding how influencers tick and how they differ based on social platform.  Influencers on YouTube care about different metrics than those creating content on Twitter or Facebook. And a day in the life of a Pinterest influencer is very different than someone on Tumblr, Instagram or Google+.  During the session, expert panelists, including Hamann, will tap into the differing psyches of influencers on Pinterest, YouTube, Tumblr, Instagram, Twitter and Facebook. They will offer insights on how a brand can determine which platforms are the best for their product and audience. The session also will offer an influencer perspective that will help marketers tailor their content strategies to the influencers' and platforms that best match their consumer.


Wed., March 26 from 3:30 p.m. – 4:20 p.m. (Pacific)


Moscone Center West, 800 Howard Street, San Francisco, CA 94103


#TapInfluence @HollyHamann joins panel on the #social #influencer psyche at   #adtechsf (www.tapinfluence.com)


To register for this conference, please visit (http://registration3.experientevent.com/showADT141/Default.aspx?HTTPSProxyDetectIteration=2&HTTPSProxyDetectStamp=635213175002412671).


 For more information or to arrange an interview with Hamann, please contact (press@tapinfluence.com).


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