Hamann has extensive experience launching start-ups in the internet, multimedia, entertainment, video and other high-tech industries. At TapInfluence, she leads strategic planning and marketing for the fast-growing start-up that helps brands connect with consumers in meaningful ways through influencer marketing campaigns. She is an active industry thought leader – speaking at conferences, contributing content on technology and marketing to various publications, is an American Marketing Association (AMA) "Marketer of the Year" recipient and is a contributing blogger for The Huffington Post.
Should You Bootstrap Your Business or Take on Investors?
Entrepreneurs have the desire to capitalize on their brilliant plans but must not overlook the time, money and dedication required to turn those ideas into realities. Decision-makers in start-up companies have a choice between two main avenues to grow their business: to organically grow it or use resources provided by investors to accelerate the process. "Bootstrapping" requires start-up owners to do more with less resources but can give them increased ownership and control. Conversely, taking an investment strategy can speed company growth, attract talent and help the business stay in operation but also could mean giving up equity and control. During the BlissDom session, Hamann will share her direct experience from working with six different start-ups. Attendees will learn the pros and cons of both approaches and which option best suits their business needs.