Tapjoy Announces Partnership with Popcornflix™

SAN FRANCISCO, July 5, 2012 /PRNewswire/ -- Tapjoy, Inc. (www.tapjoy.com), a mobile advertising and publishing platform, today announced a partnership with Popcornflix™, the feature film movie streaming platform owned and operated by Screen Media Ventures, LLC (www.popcornflix.com). Popcornflix GOLD™ will be the world's first movie-streaming mobile application to utilize virtual rewards to develop and market the Popcornflix GOLD application for Android.

According to Juniper Research[1], strong growth for games and infotainment apps will push mobile entertainment revenues to more than $65 billion annually by 2016, up from $36 billion last year – an average annual increase of 16 percent over five years. Consumer usage trends also indicate huge growth potential for Tapjoy – sessions per DAU are significantly greater in non-gaming apps versus gaming apps.

"Tapjoy's expanded footprint in the entertainment app space will further enhance consumers' day-to-day experience as their mobile app options increase exponentially," said Mihir Shah, Tapjoy CEO. "The expansion will also drive discovery and engagement for consumers and in turn, provide new, targeted opportunities for advertisers and developers. We're excited to work with Screen Media Ventures to introduce Popcornflix to new audiences and extend their reach on a free-to-play platform."

"We see the use of virtual rewards as a way to create 'virtual value' for our content in the increasingly competitive digital world," said Gary Delfiner, senior vice president of Screen Media Ventures. "Mobile app developers have proven that the freemium model works, with many consumers exchanging virtual rewards for digital goods. This is the first application of its kind. We want to continue to keep Popcornflix on the cutting edge."

The agreement marks the latest in a string of collaborations that expands Tapjoy's market reach, as the company further establishes its presence beyond gaming where it already thrives and taps into the growing market of entertainment apps. Popcornflix GOLD will join a growing arsenal of high performing non-gaming apps on the Tapjoy Mobile Value Exchange™ model, including TextFree, Appzilla, AppDog and more.

Screen Media Ventures is one of the world's largest independent suppliers of motion pictures worldwide and one of the leading distributors of movies for digital platforms. The integration of the Tapjoy Mobile Value Exchange model will allow Popcornflix users to earn virtual rewards – called "Popcornflix Points" – by engaging in interactive advertising. First arriving on the Android platform in early August, users will receive points when they download the app, and then they will be able to use "Popcornflix Points" they earn to view premium feature content.

About Tapjoy
Tapjoy is a mobile advertising and monetization platform whose Mobile Value Exchange model allows users to select personalized advertisements with which to engage for virtual rewards or premium content. Tapjoy helps unlock mobile joy by empowering users on more than 600 million devices to watch videos, subscribe to services, install applications and participate in other types of advertisements in exchange for virtual rewards they can use in their favorite apps. Tapjoy's turnkey in-app advertising platform helps developers to cost-effectively acquire high-value new users and monetize their applications, while its powerful advertising marketplace lets brand advertisers reach a global mobile audience spanning more than 10,000 applications. Tapjoy is backed by top-tier investors, including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Paris, Dusseldorf, London, Beijing, Seoul and Tokyo. For more information, please visit www.tapjoy.com.

About Screen Media Ventures, LLC
Popcornflix™ is a service of Screen Media Ventures, LLC, a leading global independent motion picture distribution company with a broad distribution network that includes U.S. and international theatrical, home video, television, cable and new media distribution, with one of the largest independently owned motion picture libraries. The company was founded in 1999 and is headquartered in New York City. For more information, visit www.screenmedia.net.

Tapjoy and the Tapjoy logo are trademarks or registered trademarks of Tapjoy, Inc. Popcornflix and Popcornflix GOLD are trademarks of Screen Media Ventures, LLC. All rights reserved. All third party logos and trademarks mentioned are the property of their respective owners.

[1] Juniper Research: "Mobile Entertainment Strategies: Business Models & Forecasts 2012-2016″

SOURCE Tapjoy, Inc.