TapouT XT Nominated For Infomercial Of The Year Award

LAS VEGAS, Aug. 27, 2012 /PRNewswire/ -- TapouT® XT has been named as a nominee for the Electronic Retailers Association (ERA) 2012 Moxie Awards as the best long form sports and fitness infomercial. The adrenaline pumping reality-style infomercial features the TapouT XT at-home DVD training program, which consists of twelve mixed martial arts (MMA) inspired workouts, featuring elite professional fighters and is available for purchase at www.tapoutxt.com.

The ERA Moxie Awards is direct response marketing's premiere celebration honoring the best campaigns of the year and TapouT XT is proud to be honored as one of the industry's most celebrated at-home workout programs.  The winners will be announced at the 2012 ERA Moxie Awards Gala, which will be held on Thursday September 13th at the Wynn Las Vegas.

TapouT XT is the ultimate workout program designed for people of all ages and fitness levels to burn fat and build lean muscle in just 90-days. Developed by fitness trainer and MMA conditioning coach, Mike Karpenko, TapouT XT is based on the training principle of RIPP: Rapid-Fire, Interval, Precision, and Power. Each TapouT XT workout combines a synergistic series of cardio, strength, core and explosive power exercises combined with fun and challenging MMA inspired striking. The TapouT XT home fitness workout system also includes the TapouT XT Training Band and TapouT XT Extreme Resistance Band, the only equipment needed to complete the series. With TapouT XT, everything you need comes in the box!

"We are honored to be nominated for an ERA Moxie Award.  From the start, TapouT XT has made it a priority to offer a dynamic at-home work out program that delivers proven results. Every day we see success stories, testimonials and TapouT XT reviews showing significant weight loss, better fitness and most of all, an increase in healthy living," says Lloyd Neher, CEO of TFit, LLC. "We know that TapouT XT works and are excited at the idea of helping more people live healthy lives."

The TapouT XT fitness program features every day people who have had transformative success with the program, and also showcases world-class MMA athletes such as light heavyweight champion Jon 'Bones' Jones, lightweight champion Benson Henderson, interim welterweight champion Carlos Condit, Ryan Bader, Donald "Cowboy" Cerrone, Chris Lytle, Leonard Garcia, Miesha Tate and Vinny Magalhaes. "TapouT XT is the ultimate workout. It's as authentic as it gets," says world champion, Jon 'Bones' Jones.

Launch DRTV, a leading producer and developer of at-home DVD workout programs, produced both the infomercial and the TapouT XT workout videos. 

ABOUT TFIT, LLC^®
TFit, LLC is the premier marketer of the mixed martial arts (MMA) inspired in-home exercise and nutrition system, TapouT^® XT. Founded in 2011, TFit, LLC. has partnered with some of today's leaders in the fitness, nutrition, and professional sports industry to help transform personal training into a dynamic and entertaining experience. Visit the TFit, LLC website at www.tfitllc.com for more information.

About TapouT
Founded in 1997, TapouT was the first apparel brand to represent the sport of MMA. Since then, TapouT has become synonymous with the sport and is the most recognized MMA apparel brand in the world with professional athletes and fans alike wearing TapouT as a badge of honor symbolizing the brand's never quit fighting spirit.

In 2010, TapouT was purchased by ABG TapouT, LLC a division of Authentic Brands Group LLC and has since expanded the brand globally with licensees throughout North America, Brazil, Australia, South Africa, UK and Europe. Product categories include apparel and accessories, training and safety equipment, footwear, eyewear, timepieces, beverages, personal care and more. www.tapout.com

About Authentic Brands Group, LLC
Authentic Brands Group, in partnership with Leonard Green & Partners, is an intellectual property corporation with a mandate to acquire, manage and build long-term value in prominent consumer brands. With offices in New York and Toronto, ABG's mission is to acquire and manage iconic consumer brands in apparel, sporting goods, action sports, home, celebrity, entertainment and consumer electronics and enhance brand equity through best- in-class brand licensee and direct-to-retail partnerships. The brands ABG owns include Marilyn Monroe^®, Prince^®, Ektelon^®, Viking^®, TapouT^®, Sportcraft^®, Classic Sport^®, Silver Star Casting Company^®, Iron Star^®, Hitman Fight Gear^® and Sinister Brand^®. www.authenticbrandsgroup.com

Media Contact:
Noel McDaniel
[email protected]
tapoutxt.com

SOURCE TFit, LLC