TapSense Launches iPhone5 / iOS6 Ad Format to Improve In-App Advertising User Experience

Consumers can now download directly without leaving the app

Oct 15, 2012, 09:00 ET from TapSense

SAN FRANCISCO, Oct. 15, 2012 /PRNewswire/ --TapSense, the high quality acquisition platform for apps, today announces the launch of TapSense Ads for iOS, allowing users to download apps directly from mobile display ads without leaving the developer's app. This seamless ad experience helps developers retain users. Users can also share the app directly from the ad through iMessage, email, Facebook and Twitter. TapSense Ads leverages the new features built into iOS6.

(Photo: http://photos.prnewswire.com/prnh/20121015/NE92593 )

Ash Kumar, CEO and Co-Founder, TapSense, comments: "This new ad format is a huge step forward for the industry and will further help the developer community with monetization. We're dedicated to giving our customers a real competitive edge and we're confident that the hard work we've put into developing and launching the TapSense Ads product will offer big benefits for both the consumer and wider mobile ecosystem."

Daniel Terry, CEO of Pocket Gems, comments: "The TapSense team delivers timely innovation and we have been successfully working with them as a part of our user acquisition strategy. Their team is dedicated to delivering high quality products and the fact that this product benefits the user and isn't solely focused on advertisers or publishers, makes it particularly exciting."

TapSense Ads allows developers to better monetize their inventory and benefits the consumer by providing a seamless way to download apps via display ads. Other products in the TapSense portfolio include: TapSense Connect, a multi-channel marketing funnel analytics solution, TapSense Marketplace, a real-time platform for buying and optimizing mobile advertising inventory.

For further information on TapSense, please visit: www.tapsense.com

For more information or an interview with a senior TapSense executive, please contact:
Dan Gamble
Hotwire PR
+1 415 971 7938

About TapSense
TapSense takes a platform approach to mobile app discovery and allows marketers to easily promote their apps, drive downloads, and measure performance. The platform provides customers access to 40 of the top 100 iOS apps by integrating with all major mobile ad networks, exchanges and publisher systems. TapSense boasts over 40 customers, including: Trulia, Hoteltonight, Poshmark, Pocket Gems, and Tiny Co.

TapSense was founded in 2011 and is based in San Francisco, California.

To learn more visit: www.tapsense.com

About Pocket Gems
Pocket Gems, a pioneer and innovator in mobile social games, creates handcrafted games for mobile devices. The company's titles have been downloaded more than 80 million times and can be found on Apple's App Store, Google Play, and the Amazon Appstore. Pocket Gems was founded in 2009 and is headquartered in San Francisco. For more information, visit: http://pocketgems.com