SAN FRANCISCO, Feb. 5, 2014 /PRNewswire/ -- As it continues to expand globally, Taptica co-CEO Sigal Bareket has joined the company's new US headquarters, located in the heart of San Francisco's Financial District. Bareket will lead the SF team, bringing with her over ten years of experience in the mobile apps and mobile content business, including app design and marketing.
"Our company has two main strengths," says Taptica president and co-CEO Kobi Marenko. "Technology and client support. While I'm continuing to lead the tech vision and team from our Tel Aviv branch, we felt that one of the founding members should be closer to our partners and clients, to be attentive to their constantly changing needs."
Bareket founded Taptica in 2012, and will continue working to support mobile advertisers in reaching their marketing and ROI targets, utilizing the company's machine learning-based optimization algorithm. "I couldn't be more excited about the opportunity to work in-house with my expanding US team," says Bareket. "This allows me to make sure that Taptica's marketing and monetization tools are accessible to developers in San Francisco, the city where mobile advertising is really happening."
Additionally, Taptica's San Francisco team will be attending the Appsworld North America convention on February 5th. Ms. Bareket will bring her expertise as a guest panelist on the subject of App Promotion & User Retention, talking about the tools that will be used in 2014 to target and retain mobile users. The panel will take place at 10:30am on the second day of the conference.
About Sigal Bareket: Sigal Bareket served as the CEO of Logia Mobile, which managed the content activities for Israel's largest mobile operator, Cellcom, as well as for 25 other leading operators around the world. Her background includes content development, app creation, mobile content marketing and content team management. Sigal also founded and managed Bookid, a startup company that turned classical children's books into interactive mobile apps. Today, Sigal is co-founder and co-CEO of Taptica, a global performance-based ad platform.
About Taptica: Taptica is a leading mobile user acquisition platform, offering brands and app developers a full suite of advertising and monetization solutions, bringing value to its thousands of clients by helping them acquire profitable users and generate meaningful revenue. Taptica's solutions help app developers every step of the way, from the initial stages of launch and user acquisition to optimizing and enhancing the value of their user base.
Taptica's client list includes King, Glu, GREE, DeNA, Expedia, Gilt, Cupid, Storm8 and more.
For more information about Taptica, please visit: http://www.taptica.com