TapToBook Launches its Intelligent Two-Way Chat Platform for B2C Businesses
SUNRISE, Fla., Feb. 28, 2018 /PRNewswire/ -- TapToBook, an Innovator in the Customer Engagement category, has launched its Two-Way Chat Platform for B2C businesses.
In response to growing customer demand for more a personalized experience, TapToBook is launching its two-way chat platform to allow B2C businesses to engage their customers with highly relevant one-on-one conversations via chat.
"With the growth in digital ads, customers are less responsive to generic advertisements or group blasts, typical of traditional email and text marketing platforms. The higher the perceived relevance of a message, the greater the likelihood of a customer engaging with the brand. The traditional channels lack the relevance and personalization required to keep up with shifting customer preferences, which is why TapToBook is directly addressing this problem," says Ali Chaudhry, CEO of TapToBook.
With TapToBook Chat a manager of an auto service center with empty service bays could initiate a direct chat conversation with customers that may be overdue for maintenance for their vehicle. For the customer, the interaction feels organic and highly personalized and is far more likely to generate a response or transaction, while the business is able to give itself an instant sales boost.
"The trends are very clear. In a world where everyone is multi-tasking, people would much rather use chat or messaging to interact with friends, family and co-workers. Why would that be different with businesses? With Chat, it's just a few quick exchanges and you're done, no expectations, no hard feelings and no waiting on hold. We just built a simple solution to cater to this trend," says Nick McKenna, Product Manager at TapToBook.
TapToBook is democratizing this powerful two-way chat functionality, making it available for immediate use by any B2C business. TapToBook Chat can be used as part of a marketing campaign or stand-alone for one-on-one communication offering maximum flexibility and effectiveness to suit any use case. TapToBook Chat works across multiple categories including, restaurants, fitness centers, salons and spas, medical practices, activities and retail.
About TapToBook, Inc: TapToBook is a messaging and engagement platform that allows B2C businesses to notify their customers about promotions during off-peak times with built-in landing pages and 2-way chat to complete the sale. Additionally, digital referrals allow customers to share the promotion with friends and family to drive new customer acquisition.
SOURCE TapToBook, Inc.
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