Target and Designer Phillip Lim to Debut Fall Collection

Exclusive collection includes chic, affordable options for women and men on-the-go

MISSISSAUGA, ON, May 9, 2013 /CNW/ - Just in time for the fall season, Target today announced it is collaborating with esteemed designer Phillip Lim on an exclusive collection for women and men. Available Sept. 15 at Target Canada stores, 3.1 Phillip Lim for Target features a range of apparel and accessories, including bags and various travel pieces.

"Since an early age, I've been intrigued by the idea of design evolution," said  Lim. "One of the reasons I wanted to collaborate with Target is because I felt that together we could create a collection that would inspire - one that is modern and chic, but still very accessible."

3.1 Phillip Lim for Target embodies Lim's philosophy that clothing is meant to refine, not define. Rooted in a classic fall palette of neutral tones and prints, the collection features more than 100 items and will be priced on par with Target US stores.

"Continuing on Target's commitment to providing guests with high-quality designer products at an exceptional value, we are pleased to announce the 3.1 Phillip Lim for Target collection will be available at Target stores in Canada," said John Morioka, senior vice president, merchandising, Target Canada. "The collection consists of beautifully tailored must-haves for both women and men and will offer our guests a compelling reason to update their wardrobes this fall."

Phillip Lim is a New York-based designer. He debuted the 3.1 Phillip Lim label, which he cofounded with friend and fabric supplier Wen Zhou, in 2005 at New York Fashion Week. Lim's designs have received praise from editors, celebrities and critics for their easy, chic and youthful elegance. In 2006, Lim was nominated as a finalist for the prestigious Fashion Fund Award by VOGUE and the CFDA. Lim also was honored by the CFDA with the Emerging Talent Award for Ready-to-Wear, accepting Womenswear in 2007 and Menswear in 2012. Additionally, 3.1 Phillip Lim has received a nomination from the CFDA for 2013 Accessory Designer of the Year. Throughout the years, Lim has developed a following of notable celebrity supporters including Kate Hudson, Scarlett Johansson and Keira Knightley, among others.

More information about 3.1 Phillip Lim for Target is available on ABullseyeView.com. Guests can join the conversation on Twitter using #PhillipLimForTarget.

About Target
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,804 stores - 1,784 in the United States and 46 in Canada - and at Target.com. Since 1946, Target has given 5 percent of its profit through community grants and programs; today, that giving equals more than $4 million a week. For more information about Target's commitment to corporate responsibility, visit target.ca/corporateresponsibility.

SOURCE: Target Canada