Target Debuts Collection of New and Exclusive Products for Universal Pictures' 'Wicked: For Good'

Fans can celebrate one of 2025's biggest cultural moments with 200 new 'Wicked' and 'Wicked: For Good' products, with nearly half of the assortment exclusive and priced under $20

Including a collection featuring exclusive apparel and home decor by designer Katie Kime

Pre-orders available today for an exclusive 'Wicked' collector's book featuring a sneak peek at the upcoming film, letters from the leading ladies and images from the film

MINNEAPOLIS, Oct. 2, 2025 /PRNewswire/ -- Target Corporation (NYSE: TGT) today announced an all-new collection inspired by Universal Pictures' "Wicked: For Good." The assortment features nearly 200 new products, with nearly half the assortment exclusive to Target and priced under $20. Fans can shop their favorites and find affordable gift options. The collection will begin rolling out Oct. 5 in Target stores and on Target.com with additional product drops leading up to the film's release only in theaters on Nov. 21.

"Last year, Target was the go-to for all things 'Wicked' and we can't wait to help Glinda and Elphaba fans everywhere celebrate the epic conclusion of this incredible story," said Jill Sando, executive vice president and chief merchandising officer of apparel & accessories, home and hardlines, Target. "We're bringing the magic of a cultural phenomenon to life with an assortment of products featuring great design, beloved brands and incredible value to help everyone embrace the magic of the Land of Oz in a uniquely Target way."

Be changed for good with a spellbinding collection 
In the lead-up to the beloved film's sequel premiere, Target will be the go-to destination for products spanning apparel, books, home decor, toys and more that can't be found anywhere else, including:

• "Wicked: For Good" x Katie Kime Collection  – A line blending bold design and whimsical storytelling to reimagine the "Wicked" universe for wardrobes and homes. Known for her vibrant prints and lifestyle goods, Katie Kime brings the visual magic of "Wicked" into everyday life with two Target exclusives: a home décor collection launching Oct. 12, followed by an apparel and accessories collection on Nov. 2.
• "Wicked": The Official Visual Companion – An exclusive collector's book featuring personal letters from cast members, a limited-edition reversible poster and more than 300 full-color images. The book is available for preorder on Target.com now, and in stores and online beginning Nov. 21.
• "Wicked: For Good" – The Soundtrack – A Target exclusive LP vinyl featuring a lenticular cover and pink and green shimmer vinyl. With fan-favorite music and lyrics by legendary Grammy and Oscar winning composer and lyricist Stephen Schwartz, the soundtrack includes two new original songs featured in the film: "No Place Like Home" performed by Academy Award nominee Cynthia Erivo as Elphaba, and "The Girl In The Bubble" performed by Academy Award nominee Ariana Grande as Glinda.
• Fan-favorite toys and collectibles – Must-have finds including an exclusive LEGO set, Little People figures, Mattel Singing Dolls and Stanley 1913 tumblers round out the assortment, offering fans fun and collectible ways to celebrate the world of "Wicked: For Good."

"Translating the fantastical world of 'Wicked' into Katie Kime prints and products for Target has been an extraordinary honor," states Katie Kime, founder, CEO & designer. "Through vibrant color, imaginative creatures, and beloved characters, this 'Wicked: For Good' x Katie Kime for Target collection captures the spirit of the iconic story I hope fans will love and give a meaningful way to bring the magic of the wonderful world of Elphaba, Glinda and all of Oz into their everyday lives through sleepwear, apparel, and pieces for the home."

A 'Wicked: For Good' experience in stores and online
Fans can gear up and shop "Wicked: For Good" products throughout Target stores and a dedicated "Wicked" destination on Target.com, making it simple to shop, browse and preorder exclusives. Guests can also take advantage of Target's flexible fulfillment services for quicker options, including Same Day Delivery, Drive Up and Order Pickup available within hours, plus Next-Day Delivery or 2-Day Shipping for free with orders above $35.

Additional information about the partnership, along with multimedia downloads of the products, is available on Target's corporate website. Visit the retailer's holiday press hub for more on all the ways Target is delivering savings, ease and holiday magic this season.

About Target
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at nearly 2,000 stores and at Target.com, with the purpose of helping all families discover the joy of everyday life. Since 1946, Target has given 5% of its profit to communities, which today equals millions of dollars a week. Additional company information can be found by visiting the corporate website and press center.

About 'Wicked: For Good'
Last year's global cinematic cultural sensation, which became the most successful Broadway film adaptation of all time, now reaches its epic, electrifying, emotional conclusion. The final chapter of the untold story of the witches of Oz begins with Elphaba (Oscar® nominee Cynthia Erivo) and Glinda (Oscar® nominee Ariana Grande) estranged and living with the consequences of their choices. When a girl from Kansas comes crashing into their lives, they will need to come together one final time, and truly see each other, if they are to change themselves, and all of Oz, for good. 

About Universal Products & Experiences
Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal's iconic collection of brands, intellectual properties, characters, and stories based on the company's extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, as well as engaging retail and product experiences across our expansive global theme park destinations (for both owned and third-party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E's lines of business include Consumer Products and Games, along with Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. More information is available at universalproductsexperiences.com. 

SOURCE Target Corporation