Target Launches 'Celebrate Smoke-free' Campaign in Collaboration with the American Cancer Society

Oct 29, 2010, 09:38 ET from Target Corporation

MINNEAPOLIS, Oct. 29 /PRNewswire/ -- In connection with the American Cancer Society's 2010 Great American Smokeout®, Target is launching a month-long Celebrate Smoke-free campaign designed to support guests and team members in their efforts to quit smoking.

"Target is committed to helping our guests and team members reach their well-being goals, which may include quitting smoking, and we're proud to work with the American Cancer Society for this year's Great American Smokeout," said Dr. Joshua Riff, Target's medical director. "As part of our focus on prevention, Target offers a variety of tools, tips and products for those who want to stop smoking and stay smoke-free. This campaign advances our prevention efforts and will ultimately lead to healthier communities."

The Celebrate Smoke-free campaign kicks off nationwide November 1 and promotes the benefits of being smoke-free while helping guests and team members pick a quit plan that fits their needs and lifestyle. It also highlights Target's wide assortment of stop-smoking aids and gives greater visibility to Target Pharmacy and Target Clinic healthcare professionals, who can offer support, smoking-cessation materials and advice. The campaign is anchored by in-store signing and informational brochures in all Target stores, as well as features in the weekly ad and at Target.com.

"Target is making a significant effort to encourage its customers and employees to make a plan to quit smoking," said John R. Seffrin, Ph.D., chief executive officer, American Cancer Society and ACS CAN. "We believe our joint efforts throughout November will lead to reducing cancer risks and celebrating more birthdays for years to come."

The American Cancer Society's 35th annual Great American Smokeout takes place Nov. 18, 2010, and is designed to motivate and empower smokers with personalized tools, tips and support to help them quit for good.  

About Target

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,752 stores in 49 states nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs, like Take Charge of Education. Today, that giving equals more than $3 million a week. For more information about Target's commitment to corporate responsibility, visit Target.com/hereforgood.

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SOURCE Target Corporation



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