DALLAS, Dec. 7, 2010 /PRNewswire/ -- Targetbase, a leading U.S.-based direct marketing agency known for its expertise in understanding consumer data, translating that data into intelligence, and using it to produce spectacular creative with measurable results, has been named one of the "Best Companies to Work for in Texas 2011." The awards program is a project of Texas Monthly magazine, the Texas Association of Business (TAB), the Texas State Council of the Society for Human Resource Management (TSC-SHRM), and Best Companies Group.
"Targetbase is home to great creative minds that work together to deliver outstanding work for our clients," said Mark Wright, president and CEO of Targetbase. "We are very focused on nurturing a culture and creating an environment that reflect the passions and aspirations of our people. It's where ideas and innovation truly thrive."
The statewide survey and awards program was designed to identify, recognize and honor the best places of employment in Texas, benefiting the state's economy, its workforce and businesses. The Best Companies to Work for in Texas 2011 list is made up of 100 companies.
Companies from across the state entered the two-part process to determine the Best Companies to Work for in Texas. The first part consisted of evaluating each nominated company's workplace policies, practices and demographics, which represented approximately 25 percent of the total evaluation. The second part consisted of an employee survey to measure the employee experience, which was worth approximately 75 percent of the total evaluation. The combined scores determined the top companies and the final ranking.
Targetbase will be recognized and honored at the Best Companies to Work for in Texas awards ceremony on Thursday, Jan. 27, 2011, as part of the Texas Association of Business 2011 Annual Conference in Austin, Texas. The rankings also will be released in a special advertising section of the February 2011 issue of Texas Monthly.
For more information on the Best Companies to Work for in Texas program, visit www.BestCompaniesTX.com.
Targetbase is a data-driven marketing agency that delivers customer engagement. We have the best creative minds in the business with database, direct and digital expertise, working together to connect brands with consumers.
Targetbase uses this insight to create powerful brand communications that combine the right messages and tactics through the best channels with optimal timing. The result? Great creative that drives customer engagement and delivers motivated individuals ready to take action. For more information, visit www.targetbase.com.