TargetSpot Increases Scale of Targeted Digital Audio Buys with Consumer Segmentation Data
May 27, 2015, 09:07 ET from TargetSpot
NEW YORK, May 27, 2015 /PRNewswire/ -- TargetSpot (www.targetspot.com), the largest most advanced digital audio advertising platform, has chosen Nielsen (www.nielsen.com), the industry leader and longest-standing expert in consumer segmentation solutions to bring PRIZM® data to digital audio. The relationship enables TargetSpot to apply data targeting across its entire platform including a wide range of channels listeners increasingly turn to for audio content — smart TVs, streaming sticks, game platforms, wireless speakers, and more.
The number of places where listeners access streaming content is seeing a sharp increase. A study by NPD forecast streaming media player ownership in U.S. homes to grow from 16% in 2014 to 40% by 2017 (http://bit.ly/NPD_Study). Devices from Apple, Roku, and most recently devices from Google and Amazon are expected to have the biggest impact. The variety of access points has created challenges for advertisers looking to apply consumer insights to audio campaigns at scale. Many popular streaming devices don't support cookies; the popular technology for serving interest-based targeted ads.
"As listening extends beyond typical web and mobile browsers, our relationship with Nielsen helps extend our capabilities to segment audiences wherever and however they're listening. By mapping consumer and psychographic data to the household level, PRIZM® allows us to create interest based campaigns at a scale which was previously not possible," says David Kert, COO of TargetSpot.
With the streaming landscape becoming increasingly fragmented in terms of available services and variety of listening devices the application of psychographic data presents unique challenges to audio campaigns. By working with data providers such as Bluekai, Quantcast, and now Nielsen, TargetSpot allows advertisers to create granular audience segments, at scale, reaching listeners on their preferred devices.
For additional information on targeted digital audio campaigns visit the TargetSpot website at www.targetspot.com/targeting.
About TargetSpot
TargetSpot, part of the Radionomy Group, is the largest most advanced digital audio advertising platform, connecting top national brands and local advertisers to highly engaged Internet and mobile audiences. Advertisers work with TargetSpot to deliver high-impact audio, display and pre-roll video advertising to millions of listeners. TargetSpot advertisers can target consumers by demographics, listening preferences, psychographic segmentation, and geography down to postcode level, while benefitting from real-time reporting and analytics, as well as access to its more than 85 content partners.
For more information contact: Kelvin Pichardo, 212.631.0500 x229, press@targetspot.com
SOURCE TargetSpot
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