Tarkett FiberFloor® Awarded Prestigious Consumers Digest 'Best Buy' Honor

Jun 03, 2010, 11:00 ET from Tarkett

CHAGRIN FALLS, Ohio, June 3 /PRNewswire/ -- The Tarkett Residential FiberFloor® Easy Living™ Collection has earned a prestigious Best Buy rating from Consumers Digest magazine in its recent "Best Buys in Flooring" issue. The publication reports that on average the Consumers Digest Best Buy rating is awarded to less than 3 percent of the competing models in any given product category.

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100603/CL14597-a )

(Photo: http://www.newscom.com/cgi-bin/prnh/20100603/CL14597-b )

In earning its designation in the Best Buy – Economy flooring selection, the editors noted that "You would have to pay more than double the price to get as many color choices as Tarkett's Easy Living line offers.  The line's three collections – Classic, Fun and Fashion – have the most varied selection of vinyl designs that we've seen."

They also highlighted the collection's durability: "It's also built using the company's FiberFloor five-layer system, which includes a combination of resilient layers, woven fiberglass (to keep the floor from expanding and contracting) and foam (for added comfort)."

"We are honored to receive a Consumers Digest Best Buy rating for the FiberFloor Easy Living Collection," said Gary Finseth, Director of Marketing for Tarkett Residential. "As a leader in the development of consumer flooring solutions, it is rewarding to have one of our collections achieve this prestigious recognition."

With 207 designs in three overall collections, distinctive colors and textures – including authentic-looking wood grains, rustic tiles and earthy stones – FiberFloor effortlessly mimics the real thing, while providing the ultimate in value and enhanced performance that meets all the rigors of day-to-day living.

"Consumers shopping for flooring in this economy want a dependable floor that provides ongoing value," said Finseth. "Smart homeowners are discovering that today's fiber-backed resilient sheet flooring products aren't their grandmother's vinyl. The latest options, like FiberFloor, offer incomparable design, style and durability – at a price that doesn't break their budget. These floors look great every day and resist scuffs, scratches, indentations and even water."

For more information, visit www.tarkettna.com or call 800-367-8275.

Editor's note: The BEST BUY SEAL is a registered trademark of Consumers Digest Communications, LLC, used under license.

About Tarkett

With 2009 revenues of euro 1.7 billion, Tarkett is a leading provider of innovative and sustainable flooring and sports surfaces. Some 8,000 employees serve Tarkett's customers in 100 countries and from 29 production sites. Since January 2007, Tarkett is owned by the Deconinck family (50%) and private equity funds affiliated with KKR (50%). For further information visit Tarkett at www.tarkett.com.

SOURCE Tarkett



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